i’m a huge fan of ted. if i had the money i would so geek out at their conference. so it is with no real surprise that there is something shared that might in fact aid one of my passions, the church & specifically the umc.

in a lunch conversation i had with larry hollon on tuesday (thanks larry for the time) he had asked my thoughts on some of the things i might address in rethink church & the agencies approach to using social media. one of the things that i suggested was the release of control of materials. creative commons is the new framework we move in, not exclusive copyright. so i found interesting some similar themes & possibly an answer in tim berners-lee ted talk on how he developed the internet (no, it wasn’t al gore) and his newest ‘play project’ of linked data.

things that jumped out at me quickly were when he mentioned “you’ve payed for this” in regards to the data that the government has. because we have payed for them with tax payer money. within the united methodist church, we have apportionment’s that pay for the agencies to do a large amount of their work. in essence, we are owners of that information. we should have access to it.

but there is a control mentality that if you give it away you loose 1. your ability to make money (which isn’t the role of umcom or the other agencies) 2. that people will re-purpose your stuff (ala. a mashup or sound clip it for their own thing)… both of which, are navigatable (i don’t think i just made up that word). many of our biggest companies give their braintrust away for free and they’ve parlayed it into a living and the most loyal of customers. why assume that someone re-purposing your stuff is innately bad? i go with the assumption there are more creative people out there than i. as a youth pastor i keep trying to groom them that way as well. they do things i would never have imagined re-purposing my ideas for the betterment of the ministry.

so what do i suggest with this?

• get over your control issues. that might start with just naming them. (as a personal shot, why are we asking people to take down meaningful & helpful videos on youtube)
• put people in charge of sharing your braintrust. put together the linked data setup with your information and let others come in and put in their part.
• allow them full access so that they can know their people better & serve more fully
• open up resources for them to re-purpose graphics, videos, logos, etc to reach a demographic that you are trying to reach, but painfully not.