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Lock the Church Down

March 11, 2014 By Gavin Richardson

Door Locked

Ever have that fear that if something happened to the church, or the church office you’d be in a world of hurt? UMCom released my March MyCom article on church online security. In there I pull together best practices, suggested websites/software, and other pitfalls of technology in the church office to avoid. It’s a bit lengthy, but it is worth your time to read if you are in the business of church.

Church Online Security

Backup data. Breyer asks, “If the church burns down, which happens more often than we’d like to think, what happens to your data?” In many cases, both the data and backups are housed only within the church premises. These solutions can provide more secure data backup.

  • CrashPlan Pro backs up data in the cloud. At a cost of about $10 per computer, it is an affordable solution for churches working off one local server.
  • DropBox is a great solution for smaller churches with less data. DropBox offers two gigabytes of free storage and boosts your free storage when you refer new users. Larger pro accounts cost $10 per month.
  • Check out “Avoid computer nightmares with free and paid backup solutions” for more options.

Technology and the Church : How do we connect to Jesus? #gen2gen

November 3, 2011 By Gavin Richardson

Technology and the Church : How we can Connect to Jesus

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Here are the slides to a presentation that I did today at this “Generation 2 Generation” conversation with the General Board of Discipleship and the Texas based conferences of the United Methodist Church. Below is an unedited article I wrote as part of the collection of talks. I went a little off script for the talk as you can probably tell.

Technology and the Church: How do we connect with Jesus?
by Gavin Richardson
gavin(at)youthworkercircuit.com

Talking technology and the church these days can be a tricky as politics in the church. Similar words mean very different things to a host of different people. I am going to focus this article on “tools” of technology. There will be some naming of specific technology tools, but it should be minimal as even by the time of the printing of this article something is probably out of date and far from the cultures everyday consciousness.

Tools

Being considered by many as an “early adopter” and keeping company with some innovative tech types on a regular basis I get a lot of tool chatter. At the writing of this article I am receiving some 50 Google+ invites to ‘circles’ each day this week. When you read this that news will either be a big deal or no deal at all, thus is the life of a social media technology tool these days.

Our church leadership many times will many times get pre-occupied with the tools of technology or refuse them altogether. Why not have a pre-occupation, they are tangible in many ways, something of substance to talk about. The tools are the things that the cultural media likes to churn up. Hey, you can talk to us at….. (or actually talk to an intern) because we really want to know what you are thinking. We feel we have to own the latest tool in order to be relevant to a “they” that we have no clue who “they” really are. I hear pastors express in a manner of seeking forgiveness “I’m not on the Twitter yet.” As if I am some papal associate who needs to grant forgiveness for this awful sin. The tools are the micro things that need to be implemented in order to be relevant. However, we often never actually reflect on what the tool actually does for and to community.

Truth in the tools is this. We have people who love to embrace the new tool because that is important to them and those who wish to hold onto traditional tools of the past because that to is important to them. I say neither is bad, just different and if we come to understand some of those differences then we’ll be able to navigate the implementation of any new tool that comes along the way.

I am a terrible gardener. Horrible. Really really bad. Nothing lives in my gardens of any real beauty for any significant length of time except for some weed that might flower. My arsenal of gardening weapons is many and they cover a wide array of technological eras. I have a fancy spade that has indentations for measuring how deep a hole is (I really like that) as well there is the plain old boring nothing spade. In my arsenal of gardening tech is a plain old lumber saw. I never saw fit to buy a tree saw, that is until I needed to trim a tree. Too late at that point, right? One thing our house seems to have plenty of, bush trimmers. We have some extended handle manual trimmers, old classical manual wood handle trimmers and the fancy electrical trimmer. Call me crazy, but I use all three to try and tame the bushes of our home. The long handled manual trimmer can get into those far reaching spaces and up on top of a bush that I let get too tall (remember, I am horrible gardener). The electrical trimmer can speed its way through two or three bushes in the time it might take me to do one manually. Inevitably I notice that too much was cut off a bush and it looks more funny than normal, so I have keep trimming till it gets it just alright. Generally that takes a bit more time. Those old classical wooden handle ones are cool for me. I feel as if I am actually doing some work with them. The blisters from chopping away after awhile because I forgot where the gardening gloves were feel really good. The reverberations that move back up my body when I hit a branch that doesn’t want to be cut with my first powerful scissor strike. The wooden handle trimmer forces me to be a bit more choosy with my work and it takes more effort and time, but in the end I am generally pretty pleased. I am actually pleased with any of my work because they all helped me to try and create a little beauty in my otherwise messed up garden.

I get the poor results when I try to take my electrical trimmer and rub it onto the bush without plugging it into it’s power source. That takes forever, but it does cut eventually. Likewise, the other trimmers don’t do much unless I manually open them up and shut them. My neighbors would look at me funny for brushing over the bushes with a trimmer as if it were an electrical one.

Maybe you see where my silly analogy here.

When we think of the tools that come along with how we want to engage and move into this technological era we need to not just equip ourselves with one trimmer, but with a few different trimmers. When it comes to doing a full regiment of tending to the garden, we also need to have more than just trimmers. We cannot rely exclusively on one tool alone. So expand your technology toolbox. In the same mindset, we have to use these tools with their proper design. Marshall McLuhan has been quoted as saying that we ‘often move the content of the old technology as the content of the new’ and that is disingenuous to the new technologies. Translation, using our primary communication tool, the bulletin, and re-posting all that content and only that content onto a Twitter is a poor use of the tool and not plugged into the true power of that tool.

The greatest technological invention for the church, and for our most of our global culture, is the printing press. We have with the advent of the Gutenburg printing press started a protestant revolution, printed bibles for the masses, put together books, spread the news of the church in newspapers, created leaflets, printed out those wonderful Wesley sermon books and even the hymnals. Our church culture is totally shaped by the printed word, more so than many of us might be able to imagine because it is so evasive. It is no wonder that we have a hard time leaving behind our ways of gardening for some 500 years. But, the expansive development and adoption of new technology tools is changing that landscape and as a church we need to figure out how to garden in new ways. I heard a quote the other day saying that ‘people are not afraid of change, they are afraid of loss’ and that is so very true. I adopted a friends quotable of “To achieve something good you have to trade in a good.” Again two true nuggets that can be carried into these conversations. We want to shift our churches into a place of faithfulness and implement some good things. However, we acknowledge that we are trading something very good in order to make this change. Our people are not so much afraid of change, but of the loss of the good they affirm. You don’t get much flack when you start a contemporary service with all the projection and rock band as long as you don’t do it the same time as the good traditional service and infringe on the good looking sanctuary.

The video image is our game changer for today. It will never take the place of print or push it so far from existence that we forget about the days of print, but it is changing and making its own cultural impact on us and thus the church (I am the church and you are the church, we are the church together, right?). Our learning is not just a linear fashion of left to right and streamed thoughts. They function more in images and parsing stories together. This is not some younger generational thing, ask your congregation members what type of tv they watch and how much of it they watch. You might be getting some surprising results. Older generations are watching more and more television from the tv medium. It might be a “news” show, which according to Neil Postman is all about entertainment even if it is called news, that is on for hours all day. Maybe it is silly reality television dramas. Teenagers and Young Adults are tuned into streaming television and short videos on YouTube. Recently Netflix was cited in research as occupying 25% of the internet bandwidth every single day, increasing in the evening hours. The Khan Academy started using short YouTube videos to teach students, many of whom have issues with traditional learning environments, high end mathematical equations that are able to be processed and repeated in the classroom environments. TEDtalks have taken a regular conference setting and made it a global movement of sharing ideas, art, design, and creative solutions to world issues. We have re-shaped our learning and digestion of information in forms of video available to us today.

The computer, in many ways is just a tool used to create the print or video mediums. That is starting to change as it becomes more and more a tool for relationships. The cell phones, make the information of websites, the social media platforms and burst information mobile so that anyone can be within connection and thus a relationship. Some tools will rise up and be noted for years to come as the culture shaper of a new era. But I am not so brilliant to name that right now. I can dream up some ideas as you can as well. With today and tomorrow we will need to figure out how we make these things as part of our gardening tools. For now, you and I both need some old school and innovative gardening tools. Might not need every innovative tool as it will just prove to be a gimmic. We might need to find again some old tools as there is still good value to what they bring to the garden.

So, what are the tools for tending to your garden?

What is The Why of Ministry?

August 26, 2011 By Gavin Richardson

I have been pondering this idea of “start with why” for my own ministries then it had me wondering. Does our church even know the ‘why’ of its existence? Sure there are some mission statements, but those are things that the church says it wants to be. Not really why it is there. Maybe I am thinking to hard on this, but companies who live to do their why have captured mass appeal. Maybe the church doesn’t need mass appeal.. The leaders of my faith expression sure seem to want ‘vital’ mass appeal.

P90X your Church Email!

August 15, 2011 By Gavin Richardson

I happen to be subscribed to a number of church email newsletters. Some because I helped set them up and have not removed myself from the list, some because in a weak moment I wanted to know how they communicated. Many times I am feeling pretty bored with the emails. They are always doing the same things and in the same way. I know what is in there before I even open up the email.

P90X is a popular workout program that you would have to be under a rock not to have heard of it. If you own a tv you must not have it turned on ever to not have seen one of their commercials. One of their cool marketing tricks or actual solid training technique (you decide there) is their design of training called “muscle confusion.” The idea is simple, do different stuff so that your muscles never get used to the work out and will burn more calories because they are never conditioned to do a certain set of exercises.

Well, the brain is a muscle, although different than your buttocks it is a muscle and gets trained. So I had this idea. What if churches did their email communications with the p90x model of muscle confusion in mind. If you send an email each week have a different type of presenting a message, different layout, and different writers. Once you set up a few layouts and themes you can repeat using them in some random pattern. So far, it has been a concept that apparently is foreign to the people I have suggested it to because it does not compute or seems like too much work.

Funny enough, the MarketingProfs folks just put out an article with a similar thought process in mind “Variety is the Spice of Life.”

Lack of variety in email marketing is a common dilemma for marketers. Businesses newer to email marketing or with fewer resources tend to gravitate first and only to promotional messaging, but there is plenty more you can and should communicate to your list.

They go on to list 1. email newsletter 2. personal & holiday greetings 3. follow ups 4. educational entertainment as emails to spice things up instead of a constant barrage of promotional emails.

So what could mixing it up p90x style look like for a church email program?

  1. Email Newsletter: You want to push all your information at people in the hopes that they are now informed so go ahead, get that over with.
  2. Ministry Story: Find some good ministry stories to share. A paragraph or two, not more than 500 words though. If you can’t find 500 words to share some cool story about the ministry happening in your church then you have worse problems than an email communication issue. You can switch it up from choir, to youth ministry, to missions, then to worship. Again if your ministry leaders cannot come up with 500 words to share a story about their ministry then they have more problems to be dealt with than email. This practice though is helping the people of your church have stories to tell about the church family they are a part of. So when someone asks them, “what does your church do?” they will actually have some stories to answer with.
  3. Images Only Reflection: Put out an email that is just photos of the congregation. Sure you can link those images to something else. Please no cheesy clipart or stock photography. Really nice cameras are owned by at least a few people in your church. Charge them with photographing the work of their church as part of their mission. People love to see good photos. People love to see good photos of themselves and the intrigue that they might be featured in an email. Open rates will be huge!!
  4. Challenging Devotion or Message: Have a message, again less than 500 words that gives a glimpse of the Kingdom of God and gives some actionable response/challenge to people. A get out and do kind of thing.
  5. Other email types to throw out there. Community Prayer email: Not your prayer chain, but a prayer you want everyone to pray for the month. Poetry devotion: plug in a single email a poem written by a congregation member. What is Out There: so often church emails just share the church things, share blog posts, news articles, that give glimpse to what others are doing

There you go. Gavin’s p90x Email marketing method. Give it a go and see what happens. Tell me I’m full of crap. Tell me it has revolutionized the culture of your church. Let me know it is a whole lot more fun than just blasting out the newsletter or bulletin in another form. If it doesn’t work in 90 days I’ll give you a full refund of the money you spent on this advice.

Oh, and if you want to use an enhanced email program, I suggest you do, then go with MailChimp for your free option. There are other pay options such as Aweber or Emma I’d suggest, Emma if you want someone to hold your hand & help design.

Jesus is My Prozac

July 23, 2011 By Gavin Richardson

20110723-022040.jpg

Not sure, but the churches in my neighborhood seem to feel the need to try and out wit each other in the medium of church signs. This one has been up for a few weeks. I am guessing it means that Jesus is some kind of chemical stimulant. Maybe it is an old church and it means that Jesus helps them with a defective body?.. Wonder if they will have a side effect disclaimer in a few weeks. Warning: following Jesus will make you give away all your possessions and family and follow him.

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