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What Google Images Teaches Me about My Faith

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Maybe it is me, but I find myself troubled by the things that Google Image shows me about the faith that I claim. This is significant in my opinion because google will push those things that are referenced or used the most to the top because they have been deemed as having the most worth & credibility for that particular search. I would put the bible in this thought captured in image, but it is boringly predictable. So..

WORSHIP

I probably have the most issue with worship.. Seriously, these black silouette hands raised is the predominate image for worship?.. really?..

DOCTRINE

Doctrine doesn’t get a good rap with the image folks. It also gets mixed up with politics and other cultural items.. Is that telling us something?

GOD

I’m glad to know that God is pretty much the same yesterday, today and forever. Except for that muscle character HE is some nice shining lights with a white beard.

THEOLOGY

I must say, I liked the motivation theology poster a whole lot. contemplated making that my laptop wallpaper. It is intriguing the images constructed to try to explain theology. Throwing out the 10 commandments makes for a limited theology in ways, might not be a bad thing though.

PREACHER

This one kinda freaked me out…

PASTOR

I like the safe pastor look better.. Except for maybe that guy in the top right.. Or the movie Troy, not a very good movie.

BAPTISM

I suppose another arms up in the air type image is suitable. I did find that infant baptism rising to the top in so majority of images to be interesting. But maybe those are just baby dedications..

SERMON

I suppose with two or three Sermon on the Mount images we can call this legit. At least there isn’t a benny hinn pic.

PRAYER

Boy am I glad my mommy taught me to fold my hands together and hid in dark lit rooms because apparently that is the way to go about praying to God.

JUSTICE

The gothic nature of all these images has me shaking my head.. Maybe justice is just for goth people.

CHURCH

I like how there are no people in the churches. That’s nice.. Wait a second….

COMMUNION

I could have chosen Eucharist, but those results were too catholic. Reminds me of the Indiana Jones and the Last Crusade. “You must choose wisely.” Looking at these, we seem to want to choose poorly.

Last but not least

JESUS

I like my white soft skinned Jesus. Especially the contemplative sensitive type. But when I go out on Friday night I want Buddy Christ!

NOTE: If you are curious, I didn’t do any scrolling for these. This is the first set of results in each case.

So what does this tell you about your faith?

 

3 Ways for Churches to Improve their Brand

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The other week I heard a speaker say that the church needs to be a “go-to people” place versus a “come-to us” place. It has me thinking of  1) our overall ethos as an American church & 2) what can we do about it?

Our overall ethos as a church in America is probably different depending on the people who are in the church versus the people outside the church, so for purposes of this conversation we’ll let you answer that question for yourself. I’m thinking of answering question #2.

To change the “brand” of a church, which I wrap around as the market place identity of an institution or person, and that identity if what others communicate to each other what/who you are. So let’s take ahold of three principles to help drive our churches to change their brands. Note: this is more of a get out and do list, not a bible proof texting list, but if you want that there is plenty of scripture that doesn’t referencing ‘stay in your temple’ (God actually destroyed one because he didn’t like the idea of being contained to a place) or ‘just tend to your own people.’

1) Sharing of Resources: This may seem strange, but sharing and giving of resources is the new goodwill and positive energy generator. People love to lift you up when they feel you are freely giving. Ideas on making this happen: freely giving use of your building to weddings, community events, after school programs, meetings, etc. that do not fall within the ‘ministries’ of the church. People know when you have open, versus locked, doors. Share resources you have from your teaching education set ups, projectors/screens, chairs, etc. Maybe all you have people, that works even better, have your people on an email list that are willing to commit to showing up and helping set up/clean up or just be present to community events. One might say, well how to do recoup an item if it was broken or not returned?.. My retort is, how has a generation of scarcity model treated our church identity?..

2) Participate in Everything: Community events, fundraisers, golf tournaments, high school musicals, whatever it is have your people there and let them be the folks that represent you going out. Make it part of your membership training “We keep a community calendar and we expect you to participate in things that beyond your personal interests. That is a sacrifice and that is serving.” I have gotten used to saying yes to every yearbook and high school sports program that came across my desk. It was/is important to participate and show support to the things that were important to the people of the community I was called to. Being you are reading this digitally, that goes for all the digital mediums. Participate in the community Facebook accounts (not one? create it). Be active in those areas.

3) Recommend Others is Your PR: Be about others and what their interests are. Share what others are doing. This gives them a reason to think of you as someone who cares (which isn’t always an identity churches have, they should, but don’t). Think of this rule of saying/sharing 12 things about someone else before you promote or talk about your own church. That could be digital or in public forum. It is also the new way of networking. In the past the value was to be the hub of a network where everyone had to come through you to get to valuable information. No more, a valuable networker shares their networks freely, connecting folks who compliment other, resources, information, etc.

So there are the talking points and they really do not sound like much, but trust me, they are culture changing and will take intentionality to mobilize if your folks have grown up tending to within the walls of the building.

Foursquare your Church

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The other week I was sitting down with my Hendersonville Geeks and Bill showed me this Foursquare special for Old Hickory United Methodist Church. I’m really familiar with OHUMC as one of my best buds (Jay Voorhees) has recently become the pastor there & I’ve lived in the neighborhood for a number of years now. For a small church they’ve done a few marketing things that have caught my attention in the “I’m surprised they did that” realm. So I give them props for trying stuff.

Jay is tech savy and so I’m sure this one is all him. I find it a rather creative way to let people in the area know that you are there & the sacred hope of coming into the doors.

Think about the buildings you pass by in a daily commute or driving around. You probably don’t. We go to that destination place and then off again. Rarely noticing what is around that destination spot. Or even in this instance, people don’t go near Old Hickory (basically because of the lake system takes out a direct drive, which would be a mile or two) become aware of a small church that is trying something out.

NOTE: Foursquare, for those that do not know is a GPS/Location based application for mobile phones that has people “check-in” at places & will give points & badges for certain achievements.

What I like out Jay’s approach here:

  1. Offering a free meal is easy for them, they’ve already incurred the cost many times by cooking for the rest of the group. However, for many of the younger families in our area that could be a cool offer.
  2. It isn’t too slick. He isn’t calling it anything he’s not. They are “newbies” to either foursquare or the church. It works.
  3. The big allure of the check-in is that it gets broadcast throughout that persons network, which, is probably very defined and those people would probably enjoy taking advantage of that same experience.

Found this other blog posting on a church’s potential use of a location based service. I like the idea of creating a mayorship competition.. (If you want to get into a theological or doctrinal argument over a “mayor” of the church go somewhere else, it’s a game people!) &:~)

Creating a special for your church is easy. Foursquare wants you to do this as this is a huge plus for them and their application. If you want to create some badges for people to work towards, start the process by sending in this form.

Tech Trends for 2010 & 2011 in Youth Ministry

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Wrote this article for the folks at YMToday. I did a similar article last year. What do you think? Crazy talk?

My pastor and friend Jay Voorhees interviewed Leo Laporte some six years ago for a now defunct podcast. For those who don’t know, Leo is a big deal when it comes to geek technologies and new media. In fact, the podcast crashed Jay’s server when Leo blogged about the interview. The portion of the interview that I remember best was when Jay asked Leo about the church’s incapacity to embrace new technologies. Leo threw me for a loop in saying that he didn’t think that the church needed to be on the forefront of technologies. As he went on to explain, someone needed to ground culture from the fad-ish stuff and use was what valuable. I thought that to be a very interesting perspective coming from someone who is most certainly an innovator and early adopter to our emerging technology age.

In 2010 I wrote an article for YMtoday encapsulating some of the best tech tools in youth ministry. I still believe that much of that list is completely valid today (though I do mention Google Wave, which was taken off the development list, and thus is inevitably dead). It’s always fun to look back at last year’s innovations and look ahead to what might become another year in trends.

Best New Ministry “Thing” of 2010—iPad

You might not be a “Mac” person, and that’s cool. But one cannot deny the impact that the iPad has had on culture. The “thing” part is really to say that the iPad has ushered in a new gadget, the tablet, as a technology must-have for ministry. In the past year I’ve seen worship leaders using it for song notes and set lists. They say that since it’s backlit it’s easier to track with the many lighting scenarios in leading music. I’ve seen people use tablets for youth group check-ins and presentations (I’ve done the presentation stuff myself, and am really excited to try out the Prezi app on iPad at my next speaking gig). It takes a little use to make it a production or creative tool, but is easy to use for the tasks of email, checking Facebook, reading books (I do like the Kindle best for that, however). With the concept of “social books” on the horizon, reading just got a whole lot more interactive. Imagine collaborative Bible studies with your youth during the week in which Tuesday is “find a relevant YouTube video for the scripture,” Wednesday is “find a photo,” etc. That day is coming with a tablet

I loved using this for NYWC and Project Homeless Connect here in Nashville, fitting the iPad into my camera case and using the SD Card adapter to send out photos of the event as it was happening. As Sony, Samsung, and other companies give their take on the tablet, we’ll be shifting to a culture that carries these around on trips, work days, etc.

Best Continued Innovations of 2010—iPhone 4 and Evo 4G

The “smart phone” is going to become our norm in life. You will be assimilated at some point, if you’re not already. The iPhone is going to start coming in a pay-as-you-go format, not to mention that the iPhone on Verizon is actually not a rumor any more. Apple folks made their culture-changing product even better, you just can’t argue with that one (though the antenna issue in the beginning was fun for the iPhone haters). For those who are on Sprint and other networks, the smart phone technologies with Droid/Google/Windows systems are different but just as capable. It’s the difference between Fords and Chevys. Most will not notice or care except for the rabid fans of that brand. The Evo 4G I give mention because you can make it a mobile hotspot (more on this later) and it’s is one of the first to tap a 4G signal. One thing is for sure, the smart phone and the capabilities of it to help in ministry (or be a distraction) are game changers.

Best Software Innovation of 2010—YouVersion

Granted, if you wanted to, we could argue over YouVersion being software one housed on a local hard drive or web based. We could argue that YouVersion came out before 2010. It really came into its own in 2010, so there!

I love YouVersion’s Bible app (a creation of LifeChurch.tv folks) and reading sets that you can choose from. If you get behind in your reading (which I am currently), they’ll send you an email reminder to get back on the program. I believe at last update there were some four million users of YouVersion and a few million people on reading programs. You can use the software to start up some reading groups as well. No longer do you need to be in the room with a group of kids to read scripture together. So target those high activity kids who are always out at soccer or football and set up a Bible study group that way.

Best Gaming Development for 2010—Kinect

Yes, Black Ops and Halo get a lot of publicity when they release. But nothing is more valuable to a ministry than a game that can involve groups and build community. Rock Band/Guitar Hero/Wii started something huge and Kinect takes it to a whole new level. Pull out the Kinect for special events or have set up to use for competition games at the beginning of a group meeting or worship. Whatever your ministry set up, this becomes a fully involved game experience for those playing at that moment and for many who are cheering on or laughing hysterically (as in my case).

Best Internet Development for 2010—Facebook

I wondered whether to bring up something like Animoto, Google Calendar, or DropBox as I’m hearing about them being used in ministry by folks all over the states. Still Facebook is king when it comes to pulling your tribe together. Whether you have a Facebook fan page or group for your ministry, maybe your kids have started a discussion group (our youth group has a Facebook group for youth events and one for NFL football…I never said it was a productive tool) you can communicate and relate to your teenagers as much as you feel you need to. Just don’t do too much because that becomes creepy.

I can justify Facebook as “developing” because they continually change themselves. People get mad about it and create “I want the old Facebook back groups;” then they continue with life. (Anyone remember what the original Facebook looked like?) Now you’re able to put teens in groups for specific emailing purposes, or for monitoring. They’re even talking about voice chat. Video will probably be next as youth become more comfortable with Skype video and multi-user video software like ooVoo or tokbox.com.

Best New “Thing” for 2011—Clear/Mobile Wireless

I don’t know about you, but my internet costs me a pretty penny and it’s stuck at my house. Now I can cancel that service, pick up a mobile wireless device that’s about the size of my phone or computer mouse, and take it wherever I go. No more complicated tethering processes to get my laptop or tablet on the internet. I can also let my buddies use my signal as well. How cool am I? Okay, still not cool, but I am saving myself some money. By the end of 2011 I’m betting more smart phones have this capability as the Evo 4G does.

Best New “Continued” Innovations for 2011—Digital Filmmaking

When I started in youth ministry almost two decades ago, making youth group videos was not even a consideration. Paper clipart and a copy machine were considered high tech. This year we’re going to be able to start shooting our youth group mission trip and worship services in 3D. You can spend a little more or a little less. Then you might have to stock up on those 3D glasses from the movie theater. What will your next youth group video look like?

Best New Software Innovation for 2011—Anything Mobile

To me, the future trends to mobility. My guess is that every church will begin to put out their own mobile app, using something like AppMakr or building their own. Youth ministries will be doing the same thing and integrating a robust text messaging communications plan to their ministries. Mobile software developed for the many tablets will become a big demand.

My cliché statement on these kinds of things is, “If you think of it, someone else has probably developed it already.” Look for that to be the case when it comes to mobile software in 2011.

Best New Gaming Development for 2011—Virtual Ministries

Honestly, I’m not a gamer, but my guess is that there is going to be some sort of integration of social gaming apps within ministry contexts. Teen Second Life just got taken off their own grid and merged with the “adult” grid, indicating to me that a gaming environment as a social outlet is still working itself out. But as children who have grown up with WebKinz and Club Penguin become youth and teens who had SIMS and WOW (if you don’t know that code, you’re not one of them) then a virtual environment for ministry seems more and more a norm.

Who knows, though; the best new game for 2011 could be “Angry Birds, Revenge of the Cats.”

Best New Internet development for 2011—Do I dare say Facebook again?

Sure, why not? I’m not sure why, but it’s a safe bet.

branding your YOUth ministry

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I wrote up this posting for YouthWorker Movement & encapsulates some of my ‘short session’ from Perkins School of Youth Ministry last month.

Last month I did a session at Perkins School of Youth Ministry on “branding” ones youth ministry (the image above is my whiteboard, minus that “revitalize church” not sure what that’s from).

Brand, is a very ambiguous term. In many ways its best to understand what some brands are. Mac/Apple, has the bitten apple logo. McDonald’s has the big yellow ‘M.’ Nike has it swoosh. Beyond just a logo though, Coca-Cola has a very distinct and branded glass bottle, so much so that it was designed to be recognized even when broken (true story). ‘Your’ brand is more than just a logo. So how does one identify and move forward developing a brand in the church environment?

Well, this is how I see it happening.

Acts 2: “..because each one heard their own language being spoken..”

I have this idea of Pentecost being about the enabling of effective communicating to the masses through the power of the Holy Spirit. Read the story, that scene was a mess before the Holy Spirit came to inspire & enable the leaders. Today it is a present reality that we speak and understand in brands, that combination of who we are along with our sensory identifiers. My opinion is that we need the Holy Spirit in finding out who we are and what we are about to us and others to be able to accurately and adequately communicate to others about our ministries.

Matthew 16: “When Jesus came to the region of Caesarea Philippi, he asked his disciples, “Who do people say the Son of Man is?” They replied, “Some say John the Baptist; others say Elijah; and still others, Jeremiah or one of the prophets.” “But what about you?” he asked. “Who do you say I am?” Simon Peter answered, “You are the Messiah, the Son of the living God.”

Jesus replied, “Blessed are you, Simon son of Jonah, for this was not revealed to you by flesh and blood, but by my Father in heaven. And I tell you that you are Peter, and on this rock I will build my church, and the gates of Hades will not overcome it. I will give you the keys of the kingdom of heaven; whatever you bind on earth will be bound in heaven, and whatever you loose on earth will be loosed in heaven.” Then he ordered his disciples not to tell anyone that he was the Messiah.

I love this scripture, in part because I feel this is all about identity and many of us, our teens especially, struggle with identity. Christ outlines those cores questions we need to answer for ourselves & our ministries. Ourselves? Yes, as I’ve highlighted in Christ’s responses, he renames Simon to Peter, which translated is “rock” and so “on this ‘rock’ I will build my church” telling me that we are integral to the identity and ‘brand’ of our ministries. Are our ministries all about us, heck no! but they are very much a part of us and many times take over traits and gifts unique to us. That isn’t a bad thing. God gifts us & enables us for ministry. We bring that to whatever ministry we enter and lead.

So, how do we go about answering the questions?

I have a process of discernment that I feel has value to help us open to the Holy Spirit and find the answers. Only after this can we move forward in doing the ‘things’ of branding our ministries.

Discernment

Prayer – Emptying Prayer, get rid of all the junk in you head about what could be, what the Baptists are doing, or what the big mega church in your area is doing. Certainly get rid of those advertising ideas from some national chain that you think are cool. (Do this first as individual, then as a group)

Prayer – Return to prayer after you are rid of all that junk and ask God to give you clarity as to “who you are?” and “what do others say you are?”  (Do this first as individual, then as a group)

Reading – Because God doesn’t give answers immediately (that’s my experience, maybe it isn’t yours). Spend time in reading, read scripture (Searching the Scriptures), art books, local newspapers and magazines, read poetry and creative writing, etc.  Stay away from church growth books are my suggestion, they don’t translate often and confuse, plus you need to go back to that emptying prayer exercise.

Conversations – Begin conversations with a myriad of people. Those involved in your ministry and those outside your ministry. Ask those people the two questions, be okay with whatever responses you get.

Visualize – At some point around here you will see some themes emerging. Start to jot them down and then organize the themes of your ministries identity. What do you want to change? What do you want to emphasize? What do you want to be about? Vizual how you might want to get there.

This becomes then a planning process where you want to go back to many of those people you had conversations with. As you present you leadings from the Spirit you will find that others will understand as well and jump in to help making this new branding a reality.

At this point you might have some specific planning options to help along the way.

  • What is your name? I can’t example that one for you
  • What is our visual identifier, ie. logo? How to create it?
  • What is our language?
  • What do we do? Mission, Discipleship, Worship?.. I’m a fan of identifying three key words, forget mission statements, they are useless and communicate nothing to teenagers. imho
  • What do we do best? Discipleship?..
  • How are we going to do this? Detailed plan for reshaping or building your culture
  • What do we want others to know us by? How to share that; email, outreach projects, community events, etc?
  • How to keep doing that? I call it the, rinse and repeat

In our workshop session on of the participants brought up how Gatorade was re-branding itself. Which brought up for me an important example of jumping this process and mis-branding your ministry. Note: I have this information on good knowledge because my brother-in-law is a national sales member to the Gatorade team. A few years back Gatorade heard that Tiger Woods was entertaining a new brand of Powerade line with his name on it. Someone in Gatorade felt, and enough others agreed, that they couldn’t allow this to happen so they rushed to jump over Powerade and sign Tiger to a huge endorsement and created a whole line of favorite Tiger flavors of Gatorade. Well, the whole line was a super flop (financially speaking) and when Tiger got into trouble it was a fortunate circumstance to break from that failed venture. Gatorade got away from “who they are” and more into who they wanted to beat. It failed for them & will fail for any of us who go that route in ministry as well.

Do you have any questions about branding a ministry?