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superglue : its what holds a marriage together

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i suppose i shouldn't be surprised. after all my ranting before about friendship first and the sex week challenge.

but again, i was really turned off by ed young's simplistic, and in my opinion, misdirected bond to marriage. now i get being on a talk show you get 5 minutes & colbert or stewart are the funny guys and you are to be the straight guy. within that 5 minutes they do allow you to get your point out there, but only briefly and it is your one liner. so to hear, "sex is the superglue to marriage." honestly, is that the best you have? even nt wright was better at explaining "life after life after death" in the resurrection than you were about a solid why for having sex 7 days in a row to save marriage.

 

The Colbert ReportMon – Thurs 11:30pm / 10:30c
Ed Young

lost generation : coolest thing on

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this might be one of the coolest, and most truth telling things i’ve seen on youtbue in a long time. its not long & you must watch the whole thing to get the impact. no, some lame scary person isn’t going to jump up at the end (i didn’t tell you to turn up your speakers did i?). tip comes from family friend meredith who sent to wifey erin (not sure what it takes to get on meredith’s email list but)

thoughts on a experiement : social media & the methodist

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updated: blake huggins has some thoughts to add & i, as seems customary, have comment

kevin watson, proposed a little experiment to the metho-blogosphere after i made posting on how our general agencies just don't get how to use social media. he has posted his observed results and some opinions about the experiment.

I was surprised that more than 25 bloggers linked to the video in some
way on their blog. And I do think it is significant that simply passing
on a video was able to revive a video that was basically dead on
YouTube. A change from 44 views in 6 months to 715 views in 2 weeks is
a significant change. I think that this experiment does show that there
exists a significant group of Methodists who are willing to work
together in some capacity to raise awareness and get the word out. The
big question is: Get the word out about what?

i had some thoughts on the results, not to mention my idea of how general agencies need to target their mild marketing efforts.

like i mentioned to you earlier kevin. the next step would be to
spread it around through people’s email lists. email is going to tap
more of the mainstream folks versus the early adopts of the blog world.

some numbers can be low because we share information amongst
ourselves. i had already seen the video so i wasn’t going to watch 25
times because 25 of my friends posted it. i also am not sure if the
embed watching shows up in the views on youtube or that is just a ‘hit’
to that page. that would also keep numbers rather low as most folks
embedded the video. i know i did that.

certainly the video didn’t go viral, but i don’t know if it has
elements to that seem to be ingrained in a viral video. something that
is familiar, humorous or heart tugging. the old gene cotton claymation
clay ride history of methodism got a lot of traffic, until umcom told
me to take it down, as people had some kindred tie to it. it was a good
video, but for many it was more nostalgic to the soul. who knows how
well that video would be doing now. i have some news story on the
patriot guard, and westboro baptist, that seems to get a comment or two
and a hundred or so views a day.

though the experiment didn’t go viral that isn’t the measure. the
measure is that it is talked about and people are more aware of
‘reclaiming wesleyan tradition’ now. which, they might not have been
before.

some thoughts

as for kevin's observation that views dropped after the 2nd week.. well, it wasn't the kind of video that so many people kept going back too to show off or laugh at again. months later i still go back and laugh at the nashville gas crisis (though it isn't as funny as it was that week).

what are your thoughts?

marketing shift : why old ways don’t work

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i was saying to erin last night, “i just get frustrated in how & why to i can’t seem to communicate with these kids & parents.” i was speaking of an information/logistic type communications. not a spiritual sense. with the all the different messages they get mine seem to get diluted. i know that our churches as a whole experience this problem & i’m pondering how i can find my way through and help communicate to my churches how they can do the same (a monumental task i believe). so with all that in mind, this little video, which i ran across in my reader (but i lost who actually posted it to ‘tip’ them), highlights the large shift of brand communication.


Scholz & Friends: “Dramatic shift in marketing reality from Michael Reissinger