in my recent presentation at podcamp nashville on spirituality and social media i was talking specifically about podcasting when i made statement along the lines of 'sermon podcasts are lame.' i believe that statement.. really i do. i have posted sermons online, in video and audio format. i have downloaded sermon podcast in video and audio format from many churches and the thing i've found.. i generally don't care about them. i'll end up deleting the subscription after a few months of only watching one or two.

why is this? is it the preaching? generally no.. most of the time the preaching is quite good. its the relationship. i have no clue who this person is really. i don't know their family, i don't know if they like football. we've never shook hands.. i just have a hard time investing in the words of someone i have no connection to. i can listen to you. take your wisdom, but in the long run, the lack of connection wins out and i fade away.

but i have heard stories where people say "but this person checked out our podcast and came to church" sure.. there are those folks. they are not me & i'm pretty average so i default that most folks are like me.

but i hear that churches like mars hill bible church is at the top of itunes subscription list. how is that possible? well, for one, it doesn't stay up there. but two, why does anyone care about a church up in grand rapids michigan and what they have to say on sunday morning? truth is, they don't. what they do care is what rob bell has to say. people who have heard him speak at a conference, watched a series of nooma videos or read one of his books are invested in this guy. he's opened up to them in various ways. they know him & they want to know what more he has to say. the podcast, is just the conduit to continue to keep that relationship going. even if it is one sided.

so with this train of thought in mind. let's be honest about what our tech is used for. 1. your church facebook page/church twitter account/etc is not going to be populated by people who are unchurched and looking for a church. yes, a few may lurk as they church shop, if they are that point (which would technically not be unchurched). the grand population of all that technology is speaking to your own people. that's not a bad thing, just be honest about it and direct your energies with them as your focus.

i will give blogs (not housed on your church website) and youtube accounts a pass on this because they are more readily showing up in keyword searches (if you have indexed & keyworded them well) on google or youtube platform.

truth is, if you are wanting to reach out, what you are generally only doing is 'speaking out' and with todays cultural and generation values, that just doesn't cut it anymore. no one cares to get involved in a one sided conversation.

so when you are talking up or talking about how to use technology to reach out of your church. remember these thoughts. just taking what ever is created within your church walls and then broadcasted out for people to hear is just lame. figure out a way, commit to doing, some things that truely engage people in a converation.

some quick thoughts.

• start a podcast that uses call in or email questions, much like father roderick or mitch joel.
• have other people in your church be given a recording device to take home or on a trip to record some real life conversations and put that out there.
• go interview some people just walking the street (use video or audio) and ask them what questions they'd like someone to give an answer for or expand upon. then sneak them a business card with the feed url.
• take the effort to transcript a video or audio podcast so that is searchable if someone was looking for Christ the King sunday thoughts (no affense to CtheK sunday, you're one of my favs).
• set up personal accounts for facebook and twitter and make friends with people who are not in your congregation (this might mean putting an email note in the facebook friend request so you don't weird someone out). don't immediately invite them the the umw meeting (no affense to the united methodist women here either, i love you gals).
• visit some secular events, take photos (good ones) then put them in facebook and then ask to be someones friend so that you may be able to tag them. then you can have an opportunity to share in one more vehicle.
• if you put up a sermon, why not do a 'directors cut' with some commentary that makes it accessible, or trim down to just the most key points (trust me, not all of a 20 minute sermon is a critical key point).