gavoweb http://gavoweb.com life, web, writing, ministry Mon, 21 Dec 2015 06:05:49 +0000 en-US hourly 1 https://wordpress.org/?v=4.5.1 Perfecting Your Instagram Strategy http://gavoweb.com/perfecting-your-instagram-strategy/ http://gavoweb.com/perfecting-your-instagram-strategy/#respond Wed, 15 Apr 2015 18:02:30 +0000 http://gavoweb.com/?p=5060 I am a sucker for infographics, and this one comes via MarketingProfs and Salesforce. Instagram has become one of my favorite social platforms. The ‘cruise’ through people’s lives via images is fun. Although it feels a bit of Deja Vu when I go over to Facebook and see the same photos. I deal. There’s no doubt [...]

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I am a sucker for infographics, and this one comes via MarketingProfs and Salesforce.

Instagram has become one of my favorite social platforms. The ‘cruise’ through people’s lives via images is fun. Although it feels a bit of Deja Vu when I go over to Facebook and see the same photos. I deal. There’s no doubt that there is power in images and people will identify with folks and businesses based on some of the images they see. So how does one do Instagram right? My personal slant is to keep things personal (it is ‘social’ media). Personal sides of the business. Give something for people to smile over, feel good about their day or selves. No one wants to get on Instagram and be bummed out.

Perfecting Your Instagram Strategy

 

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Are You Ready for the Next Round of Google Algorithm Changes? http://gavoweb.com/are-you-ready-for-the-next-round-of-google-algorithm-changes/ http://gavoweb.com/are-you-ready-for-the-next-round-of-google-algorithm-changes/#respond Mon, 13 Apr 2015 18:46:55 +0000 http://gavoweb.com/?p=5054 When I was studying early childhood in college years it was always fun to try and chronicle the ever changing rules to any game set forth by 4 & 5-year-olds. They had an open set of rules that made the game fun and allowed for some real strategy to win. However, usually as that particular [...]

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Google Mobile Friendly Search ResultsWhen I was studying early childhood in college years it was always fun to try and chronicle the ever changing rules to any game set forth by 4 & 5-year-olds. They had an open set of rules that made the game fun and allowed for some real strategy to win. However, usually as that particular child didn’t win or got frustrated when others did not play how they thought they should, the rules started to change and become more refined and specific. Such is the life of working in the world of internet marketing and social media.

I have been cautioning my clients to not put huge stock into the social platforms for their businesses, in part because they do not control what is presented in those platforms. Facebook especially has chosen what your ‘fans’ or ‘likes’ get to see based on their algorithm, third party posts, and whether or not you want to pay them (the third part being a big reason). So what you counted on and worked for (that social reach) went away overnight (literally) because of Facebook’s algorithm change. Google had us chasing this “google authorship” stuff last year only to kill that off in the fall. Good times!

Google, will be tossing out a new algorithm change on the 21st. Now, Google’s change is not something that is inherently harmful to your business and website unless you are not up to date and compliant with the changes.

So what are some of the changes to Google?

Well, no one really knows. Just as if you met someone who works at Google, the algorithm isn’t painted on the walls of the office space so that everyone can know. Call it their trade secret that they are keeping close to the vest till the 21st.

The one thing we do seem to know is that your website is going to start ranking worse if the website is not mobile ready. If you have a website that is mobile responsive or as a mobile app then Google is going to start to rank your site more favorably than a website that ranked higher than you before but is not mobile.

So How Do You Go About Fixing Your Website?

  1. Check to see what your site does in the mobile platform. You can use Google’s own “Mobile Friendly Test” page to determine if your site passes the test. This is a pass or fails grade. You either get the pass or the fail. Unlike some SEO techniques, you can’t get partial credit for this one.
  2. If you pass the test, great, you probably have a decent web designer (like me) who has planned for this mobile friendly trend.
  3. If you fail, you can go a few routes to help yourself out.
    1. If you happen to operate a WordPress based website then you can activate the Jetpack mobile plugin. It works, but it leaves a ton to be desired for overall branding of your website. However, if this is all you can get done before the 21st, then do that.
    2. Update your website to be mobile responsive. Mobile responsive is not some new technology. It is actually pretty basic old school technology. Instead of using fixed width and height areas (like you did on a website of the early 2000’s) you are using percentages to get a website that adapts to the sizes of the screen. A fixed width site worked great when you could predict with almost certainty that someone was visiting your site on a computer screen. Today, close to 50% of a websites visitors can be mobile browsers. If you are on a WordPress, Drupal, or other open source web platform then pick up a ‘responsive’ theme to implement in a new site design.
    3. Go the way of a mobile website. You can create a whole new website that will direct someone to a website dedicated to mobile viewers. I find these helpful if you know that mobile views have a limited reason to be checking out your website. Example, a restaurant was mobile viewers to see a phone number, directions, and menu first and foremost. Mobile viewers care very little for the history of your restaurant.
    4. Get into the app market. You can create a mobile app that your website directs mobile viewers towards. This might be the bigger of the tech jumps, but if you have ever wanted to tinker with building a mobile app now is a good time to start.

So the rules of the game change again. No worries, we are used to that. The big deal here is to not continue to play the internet game by the old rules. You will get left on the second, third, fourth fifth, fifteenth pages of a search query. That is never a good thing for any business, non-profit, or personal brand.

-gavin

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Daily Routine of Famous Creative People http://gavoweb.com/daily-routine-famous-creative-people/ http://gavoweb.com/daily-routine-famous-creative-people/#respond Wed, 20 Aug 2014 16:34:25 +0000 http://gavoweb.com/?p=5044 Had this shared with me from the folks at Podio, a collaborative work app. They mapped out the daily routines of some of the more famous creative people in history. I see a lot of sleep and leisure mixed in with their creative work. Much of their fitness or workout times were just going for [...]

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The Daily Routines of Famous Creative People
Had this shared with me from the folks at Podio, a collaborative work app. They mapped out the daily routines of some of the more famous creative people in history. I see a lot of sleep and leisure mixed in with their creative work. Much of their fitness or workout times were just going for walks. Very few workaholics in the bunch.


Want to develop a better work routine? Discover how some of the world’s greatest minds organized their days.
Click image to see the interactive version (via Podio).

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Fear Based Clicks http://gavoweb.com/fear-based-clicks/ http://gavoweb.com/fear-based-clicks/#respond Wed, 28 May 2014 14:51:24 +0000 http://gavoweb.com/?p=5031 When I was a young child I have a real vivid memory of my dad showing me the front page of the newspaper and highlighting a fact that the headline of the paper, which contained an article about his company, and the dramatic photo on front page were totally unrelated. Yet, the headline and photo [...]

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Fear based clicks in the newsWhen I was a young child I have a real vivid memory of my dad showing me the front page of the newspaper and highlighting a fact that the headline of the paper, which contained an article about his company, and the dramatic photo on front page were totally unrelated. Yet, the headline and photo were above the fold, so if you looked at the paper you associated the photo with the headline immediately. A totally intention layout by the newspaper editors to get papers bought by those glancing at them at stores or in vending machines.

The lesson he was trying to share with me was that the news will play its tricks to get you buy the paper, tune in, or (in today’s world) click on their article.

NOTE: I also regularly use this story on my dad because he’s an avid Fox News watcher which I feel masters the art of getting peoples fears spun up into their emotions.

As a person with a vested interest in the news, albeit a niche market, I am totally disgusted when I see a site that pushes the buttons of stereotypes and peoples fears in order to get someone to click a link.

CURRENT CASE IN POINT

A ‘news’ site called ‘the US Patriot’ posted an article about the families of two boys who were shot and killed breaking and entering a elderly ladies home in the Sacramento area suing the elderly lady and a family member of hers (family member was who apparently the one who did the shooting). The local Sacramento Fox affiliate has a full story on shooting, which happened earlier this month.

Here is how the US Patriot folks are getting you & others to click on their link for this article.

1. Attach an image of bunch of young black men to the article for Facebook to pick up on. This will scare the crap out of people and probably piss off some folks who think it is a travesty that black families of thugs are suing an elderly lady. If you had a line up of pretty white boys smiling, this article wouldn’t get nearly the amount of clicks to their ‘news’ site. A sad and tragic truth.

Fear Based Clicks2. When people are on your site, have some other image of a group of black youth that could be construed as a gang in order to get people to click on the article and stay on your site. Your amount of page views will help to boost your advertising revenue. So do whatever you can to get the visitors you have to stay on your site. I don’t care to go surfing the internet for a photo, but I would wager a bet that this photo is actually some stock photo you can buy.

Screenshot 2014-05-28 08.34.30

 

All this, when in fact the boys were caucasian and far some threatening mugshots or gang photo.

I would love it if our culture didn’t respond to stimuli such as this, but even in this article I have a headline that might capture some fear based attention. Not my intention, but I realize it’s possible. Blatant disregard for truth and transparency in reporting about the news is a gross injustice to humanity and sites like the USPatriot should be marked off peoples list of credible sources for anything.

Reminds me of a plea from Jon Stewart on Crossfire, “Please stop”. These sites are bad for America.

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Drive Around Memory Lane http://gavoweb.com/drive-around-memory-lane/ http://gavoweb.com/drive-around-memory-lane/#respond Wed, 07 May 2014 12:34:16 +0000 http://gavoweb.com/?p=5004 So went to a Methodist Men’s activity coordinate by a buddy. It was billed as a grill out with a chance to check out a church member’s car collection. My buddies have been working to get the UMM resurrected in this church so I wanted to be supportive. Beyond that who doesn’t like a grill [...]

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So went to a Methodist Men’s activity coordinate by a buddy. It was billed as a grill out with a chance to check out a church member’s car collection. My buddies have been working to get the UMM resurrected in this church so I wanted to be supportive. Beyond that who doesn’t like a grill out and some cars. The whole evening was a pleasant surprise. There was a big turn out for the grill out, but apparently the real experience came with checking out the car collection. I’ve never known anyone who has a car collection before & now I am probably spoiled.

Just check some of these out.

I was particular captivated with some of the 60’s cars because the interiors reminded me of my dad’s mustang (first car). We had it in the family until the 90’s when the upkeep was too much for him or my brother (I’m no help as a car fixer-upper). Many of these cars had that same interior feel, steering and dashboard layout. It was like a jump back into my childhood.

car collection car collection car collection car collection car collection car collection car collection car collection car collection car collection car collection car collection car collection car collection car collectioncar collection

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The Big Payback Today http://gavoweb.com/big-payback-today/ http://gavoweb.com/big-payback-today/#respond Tue, 06 May 2014 14:22:20 +0000 http://gavoweb.com/?p=5001 Today, in Nashville, is a big day for non-profits. Non-profits across the middle Tennessee area are plugged into an initiative through the Community Foundation called, “the Big Payback“. Through ‘The Big Payback’ website you can donate to a host of non-profits doing good works in our area. We know that non-profits are always in need [...]

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the big payback

Today, in Nashville, is a big day for non-profits. Non-profits across the middle Tennessee area are plugged into an initiative through the Community Foundation called, “the Big Payback“. Through ‘The Big Payback’ website you can donate to a host of non-profits doing good works in our area. We know that non-profits are always in need of financial support, at least it seems that way. The work they do is critical to our society as they fill in niche gaps that go un-noticed or ignored by government services. Without them we would find ourselves in a much less human world.

I’m supporting a few non-profits that I’d hope you might join in with me in supporting in the Big Payback.

Project Transformation is a summer (soon to be year round, fingers crossed) reading and wellness program for low-income / at-risk children and teenagers. They set up their programs in l0w-income areas and provide reading support for children and teens so that their comprehension and skills do not diminish over the summer months. In many cases they improve. This group also provides nutritious meals and other wellness activities and education for the participants.

Open Table Nashville is a outcropping of some of the work that was done with tent city, before the floods. This group provides advocacy, relational, and step by step support to our city’s homeless population. They know our homeless. Seriously, they know them, know their story and are trusted by our homeless. With that trust and relationship they work with individuals and couples to get them off the streets and into adequate housing where they can begin lives anew. It’s a beautiful thing.

Miriam’s Promise is a adoption group that provides services for adopting families at affordable costs (offset by their fundraising support). As well as working with adopting families, MP will walk with mothers who are considering putting their child up for adoption from start to finish, and even after finish. They will also do a lot of education support around the community.

Nurses for Newborns is one of those great programs that targets families at a most vulnerable stage, pre-natal & birth. Babies have a lot of needs in pre-natal stages in order to set then up for success. After birth those needs continue, they just change a bit. I’ve always felt if we had better, or more accessible pre-natal and early birth care for each mother & child we’d have a ton less societal issues in coming years. But try and get people to buy into pro-active measures versus re-active measures. It’s a chore, luckily these folks are doing this work.

Go Now and Support The Big Payback

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Church is an Option http://gavoweb.com/church-option/ http://gavoweb.com/church-option/#comments Mon, 05 May 2014 16:17:28 +0000 http://gavoweb.com/?p=4995 Some of my clients sent this over to me as they were pretty certain I’d enjoy a little stab at church. One of the elements I like about this is the blatant ‘we will cater to whatever whim you have’ when it comes to programming & worship in the church. Now, providing some services for [...]

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Some of my clients sent this over to me as they were pretty certain I’d enjoy a little stab at church.

One of the elements I like about this is the blatant ‘we will cater to whatever whim you have’ when it comes to programming & worship in the church. Now, providing some services for people is fine, but often times they are provided under the ‘keeping up with the Jones’s’ motivation versus an actual mission of the church. When church is, essentially, a place of transactional goods and services then it is an option for me to choose from (like any other business). When church is a community and place of transformation then it is harder to call it an option versus an integral part of ones life.

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How To Find Out What WordPress Theme A Site Uses http://gavoweb.com/how-to-find-out-what-wordpress-theme-a-site-uses/ http://gavoweb.com/how-to-find-out-what-wordpress-theme-a-site-uses/#respond Tue, 29 Apr 2014 04:32:15 +0000 http://gavoweb.com/?p=4977 As a web designer for churches, individuals, small businesses, bloggers, and just about everything in between I get a lot of “We’d like our site to look like [this site]”. I actually ask what sites people like to get an idea of their design sensibilities. What is fun, for me, is to show people the [...]

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How to Tell What WordPress Theme a Site Uses

As a web designer for churches, individuals, small businesses, bloggers, and just about everything in between I get a lot of “We’d like our site to look like [this site]”. I actually ask what sites people like to get an idea of their design sensibilities. What is fun, for me, is to show people the exact WordPress theme that someone used to build the site that they like. Even more fun, but maybe not good for business, is that I also show how they can get that theme they like for a fraction of the cost they were probably going to spend a web designer (even me).

So for whatever strange reason I thought I’d share how to find out what WordPress theme a site uses.

NOTE: Now, not every website on the internet is using WordPress, but many are. Also, some websites that are using WordPress might be built with a custom theme. So their designer might have started with a stock theme, but edited enough and gave the theme it’s own name, so this type of search isn’t going to get you what you want.

1. Start with the WordPress Website You Like

Here is web design company I do some collaborative work with for a client. I liked the theme they were using so I pulled this trick of.

how to find out what wordpress theme this site is

2. Find the “View Source” function on your browser

On your browser you will find a “View Source” function. This will give you the option to view the HTML/PHP source for that webpage. In Chrome this is show. In Safari the “View Source” function is under the “View” drop down menu. In Firefox the “Page Source” is found under the Tools > Web Developer menu options. In Firefox you might also be able to identify it with the Firebug plugin. I like this method foremost.

how to find out what wordpress theme is this site?

3. Look for the wp-content/themes/ source code

When you look at the source code for the page scroll down to see where you can see the website url with the extensions /wp-content/themes/name-of-theme-folder/. The wp-content folder holds all the WordPress files specific for that site. The /themes/ folder holds all the files associated with that particular sites WordPress themes. The /name-of-the-theme-folder/ is the name of the theme being used.

how to find out what wordpress theme is this website?

4. Go Search for that WordPress Theme Name

Use that specific theme name, as accurate to the name as possible (numbers, hyphens, etc), to search to find where that theme is available.

how to find out what wordpress theme is this website?

5. Go Check Out that Theme and See if it is still Something You Want

Click on your search results and if you still like that theme you can probably buy it or search around for more themes.

how to find out what wordpress theme is this website?

 

Bonus Trick: Check for Login Page

One other tip off to know if you are dealing with a WordPress website is to throw in /wp-login.php after the domain name to see if you can get the WordPress login page. This doesn’t always work as a site might be configured with the login page off the root directory of the domain name. That is nerdy talk for something like cooldomainname.com/cool-new-site/wp-login.php instead of the cooldomainname.com/wp-login.php. You might not be able to guess that other directory the site is using.

How to Tell What WordPress Theme this Site Is Using?

 

BONUS TRICK: How to Notice Drupal

Some sites are built on Drupal, another popular open source content management system. You can go through the same process of checking out the “View Source” code (you can do that for any site usually). Drupal has a different language that you can look for to help identify a Drupal site. When I was looking at this site (for pastor friend) I immediately noticed the “node” language which tipped me off to the Drupal framework. If that wasn’t enough I could have just scrolled to the bottom of the page because they had not changed the “built with” type link that is at the bottom of the page which identified Drupal and the Drupal Theme being used.

how to find out what wordpress theme this is 1 how to find out what wordpress theme this is 2

 

There you go, you can try this trick all over the place. This site uses Studiopress > Metro Pro Theme. I love love love to use Studiopress / Genesis framework for builds for websites that are going to be highly content driven. It is also easy to edit the design of the site on the fly without robust knowledge of code.

 

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What Is In a Wedding for Millennials? http://gavoweb.com/what-is-in-a-wedding-for-millennials/ http://gavoweb.com/what-is-in-a-wedding-for-millennials/#respond Fri, 25 Apr 2014 17:04:45 +0000 http://gavoweb.com/?p=4970 YPulse, which is a millennial marketing resource, recently hit up their young adult audience in a poll to find out their thoughts about weddings. One trend that I have been witnessing is seeing younger folks get married at younger ages in the last seven to ten years. My GenX group some twenty years ago seemed [...]

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YPulse, which is a millennial marketing resource, recently hit up their young adult audience in a poll to find out their thoughts about weddings.

One trend that I have been witnessing is seeing younger folks get married at younger ages in the last seven to ten years. My GenX group some twenty years ago seemed to wait well into their career establishment before getting married. In my own family all my siblings got married at 27, with me at like 33. Such a late bloomer I am.

One trend this reflects that is interesting is seeing the ‘downsizing’ of weddings. My wife and I had a pretty big wedding. It was awesome, but having all the people who we valued in our life together in one place was a big value of ours. In those subsequent years I have only seen maybe one or two ‘big’ weddings by the young people we have had in our life. Many have opted for smaller, more intimate, affairs. The combination of a smaller wedding and the opting out of receptions makes me wonder if our economy (and the subsequent sticker shock & ‘value’ of spending that money on one day) affects what young people see as bad value.

What is it that young people value about the wedding ceremony? Maybe that is what has changed the most in regards to boomer/GenX weddings versus what today’s millennials are choosing.

What are you observing or experiencing in the world of weddings with the emerging millennial generation?

 

Millennials and Weddings, what do you know?

 

If you are curious about millennials versus other generations on the view of same sex marriage by Pew Research Center

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Social Media Secrets | Takeaways from Worlds Largest Webinar #WLW14 http://gavoweb.com/social-media-secrets-takeaways-worlds-largest-webinar-wlw14/ http://gavoweb.com/social-media-secrets-takeaways-worlds-largest-webinar-wlw14/#respond Thu, 24 Apr 2014 12:02:00 +0000 http://gavoweb.com/?p=4958 I spent an hour with about 34k+ people on a webinar put on by HubSpot. It was being dubbed the World’s Largest Webinar, or #WLW14 for short. They had some pretty high profile individuals from Facebook, Twitter, and LinkedIn sharing some of their thoughts, tips, and new tools to their social platforms to reach and [...]

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Social Media Secrets

I spent an hour with about 34k+ people on a webinar put on by HubSpot. It was being dubbed the World’s Largest Webinar, or #WLW14 for short. They had some pretty high profile individuals from Facebook, Twitter, and LinkedIn sharing some of their thoughts, tips, and new tools to their social platforms to reach and grow audiences.

I was curious with how much could be covered in an hour, which is not long. My worry was that it would cover some really fluff stuff, which they did at time. I was pleased though to come away with some new takeaways. Not sure how much I’d classify as ‘social media secrets’ but it was good information nonetheless.

TWITTER

  • They have a new profile set up. I actually ran across this a number of hours before the webinar. Looks a bit like some hybrid of Fast Company’s web design and Facebook profile. With that your information and your IMAGES (you’ll hear about this a lot) are more in focus. There is also some ‘pin’ing of posts to your profile which is new. Can show off best content to new stalkers followers. You can see my updated profile @gavoweb.
  • Make easy to find you, compelling image & not a crazy twitter handle.
  • Be sure to put your hours, web address and other pertinent information for your audience.
  • It isn’t so much about the size of your audience but the engagement of. You want the right people (hear that a few times).
  • Look for engagement from tweets. 40% follow businesses for new products, 49% to show loyalty/support, higher percentage for those wanting to keep up with trends or professional development.
  • Can’t just tweet stuff you’re selling. Use the 80/20 rule, 80% is conversational/sharing etc. 20% can be for selling. Selling all the time is lame.
  • Tweets that include photos get spread twice as often.
  • Tweet about relevant industry topics to build relationships
  • Used hashtags correctly. I abuse this because I see this as some subliminal or sarcasm thought inserted into many of my tweets. But I like the distinction made of “giving value to a hashtag”. When we had conversations about @UMCLead we talked about whether anyone was tuned into the #umclead hashtag or had it become irrelevant. I was under impression that you could easily take back a tag that is poorly used. Giving value to a tag can build your authority. Make tags easy to understand. Build the momentum on a tag, giveaways or promotion/share of some nature.

FACEBOOK

  • Create a Facebook Page with complete & accurate info because that stuff is searchable. That wasn’t news to me, but searching for hours and business info isn’t something I’ve tried. Have however gone to business pages to find that info before. Will be interesting to see what search within facebook is usable. If it is just search engine search they are referencing then I am not sure what benefit is in the FB page over the website.
  • Test different post and spend time insights to determine what is most effective. Now, I have a problem with that because they have changed their stuff over and over again. Not to mention they have all but killed Facebook Page organic reach. Still it can be a powerful traffic and buzz tool. Can’t ignore it, yet.
  • Great profile pics & cover photo. I suppose that is pretty self-explanatory.
  • Post engaging content and get in the right conversations. Don’t spend time on conversations that are not promoting or building. They also used case example of a shop that would post out photos of new inventory and get people talking about it.

LINKEDIN

  • Consider the professional nature. Items that you are posting on other platforms might not fit the professional nature of LinkedIn. So reconsider doing the autoposting to all your platforms at once.
  • Professional development content is best. Being a professional social platform people are trying to better their business and skills. Sharing content that promotes that for people is more actively engaged with.
  • Include strong images and links. Use images as well with your posts (which is funny because HubSpot social tool doesn’t allow for images onto LinkedIn. Might want to work on that.). 

SOCIAL ADVERTISING

  • ‘Don’t waste money, how to advertise smartly’ was the start of this section. A little quotable was something like ‘advertising without data is like driving blind’ which I totally get. Quick gist is that all these platforms have some new, and pretty neat, advertising functions.
  • LinkedIn you can use sponsored updates to amplify your message as well as the LinkedIn Ads. Their ads can allow you to target and exact audience. The sponsored updates work well on the tablet & mobile platforms. I was somewhat surprised to hear this. Not because I was un-aware of their ad potential, they have sent emails for months asking to take advantage of that stuff. I am not sure I have notice any mobile ads on their mobile app. 
  • Facebook: Use direct response ad set up, this is what feeds in looking as newsfeeds ads (at least this is how I heard that distinction). Their advertising is the best targeting platform because people use real information on profiles (mine is pretty dated by about six years though). There is a strength in demographic targeting (except for the 12 year olds who join up saying their 95). Coolness factor kicks in when they get into custom audience development. You can insert your own email or phone list to advertise to customers you have and want to keep (that’s a little rule it’s cheaper to keep current customers that gain news ones). I am intrigued to look into their website custom audiences. Apparently you can put a little FB code onto your website and facebook will connect them going to your website to their FB profiles to create more custom audiences. That’s kinda cool big brother stuff. They also have a ‘look like audience’ tool where you can take some audience you are advertising to and they will create a new audience that share many similarities, these folks just are not already in your wheelhouse. That’s pretty cool. Tracking is improving to help build more results and build custom audiences.
  • Social Media Secrets. Anatomy of a TweetTWITTER: Campaign copy should work for you. There are limitations to Twitter (140 characters sort of being the biggie) so considering the language and how you are doing copy is important. You will create campaigns much like you would email marketing, creating and refining interested parties/lists to advertise specifically to/for. Twitter followers are your initial list. Tweet out bite sized tips that link out to same content, don’t repeat the same tweet over and over again. Go through the anatomy of a direct response tweet have call to actions and clear links. Image within a tweet gets 2x engagement. Notice the big trend to have a twitter pic/screen capture from a link as well as a link to something.  Do not put in distracting content on offline actions. Twitter has also rolled out their ‘online conversion tracking‘ for ads which does some equally cool stuff as facebook adverts.

FINAL THOUGHTS

  • Be human, talk to people the way you would talked to them in person.
  • Post pics of the team to FB page, that builds a trust for people looking for your type of business.
  • Use ad best practices
  • Connecting with interests of people
  • Username targeting
  • FB will tell what type best ad for your campaign if you are unsure
  • Power editor (new tool seemed really excited over) to get scale needs of campaign
  • Use cool images (this image thing seems more and more a theme). Use increased size and resolution.
  • Normal voice. No one cares for Shakespeare (though yesterday was Talk like Shakespeare Day)
  • Too broad audience will end up with an ad not getting performance, refine and refine some more.
  • Refresh ads periodically, 2-4 weeks depending on size of reach and audience.
  • Test different bids across diff campaigns, see what is most profitable
  • Always be experimenting, never know what is going to hit bit.
  • Be authentic that images relate to your stuff.
  • Posting frequency is diff according to platform so posting connected account might not be helpful. Respect the diff cultures.
  • Do Follow me CTAs on websites and emails to build audience.

FINAL THOUGHT

Here’s screencast of the webinar. Audio is pretty decent recording, the broadcast audio had a bit to be desired. The webinar does go silent a few times as it just freezes on me. But I jump out and jump back in, so shouldn’t be a huge point of discomfort to you.

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