at the core of social media : workshop session at ministry 2.0 technology conference

what is social media? the process of using interactive web-based tools to establish community

• why? what do you want to accomplish? in being part of social media
• dangers of failure to planning ongoing engagement

• at the heart of the tools is conversation
• a wiki is where people collaborate on a document, not a forum
• www.wearemedia.org social media site for non-profits
• people move tools, how to design to keep people
• there are people who create content & those who spectate
• participation, openness, conversation, community, connectedness by chris brogan (download his latest ebook, fish where the fish are)
• "we are not sure who'll have time to moderate it?" are you really ready?
• do you want to be a platform for people to participate in that open conversation?
• how business sees this
  • broadcast : we tell you what to think of our service
  • interactive : tell us what you think of what we tell you
  • social media : tell each other
• characteristics of all the tools, at the center is people
• ideas & beliefs develop on experiences and trust
• what makes something a good experience?
  • accomplishment
  • exceeding expectation
  • saves time
  • task accomplishment
  • the experience itself
  • packaging
  • brand
• 3 broad groups to experiences,
  • the core interaction describes the 'thing' (product or service) being purchased
  • the presentation layer describes secondary elements that have a direct effect on our perceptions
  • the communications layer describes those attraction efforts which an indirect effect on perceptions
• two halves to the model
  • the top half is the company space and all things that can be controlled by the company
  • the bottom half is what a user can create/work with
• mix of rational & emotional

experiences and trust

• what builds trust? what looses trust?
• experiences are the currency of trust
• trust makes social life predictable, creates a sense of community,…
• community depends on trust

the church needs tools

• that connect people globally and locally
• help people group around shared interests
• make it easier to share with the …

tools

• shared corporate gathering via ustream
• twitter or small groups or missionaries
• blogs, share your heart
• etc.. start with you needs and then find the tools

these are some things i'd like to accomplish at, through or for my church: (my generated list)

• develop pride in the ministry and message of our community
• have extensions to relationships from sunday to sunday
• inform parents and key players
• play some role in developing apprentices of Christ
• have familiar grounds to have tough conversations
• challenge the status quo of the church
• inspire others

categories

• facebook, myspace, bebo, hi5, ning, linkedin are social networks to connect people to other people
• digg, del.icio.us magnolia, stumble upon are social bookmarkings and collaborative filters
• wordpress, blogger, typepad are blogging platforms
• pbwiki, wikispace, wetpaint are wikis for collaboratives
• socializer, friendfeed, socialthing, profilactic are lifestreams and new to landscape
• skype, thinkature, stixy are collaborative communication
• forums or messageboards
• podcasts & videocast
• content communities are youtube, slideshare, where people gather around content
• shared events eventful, zvents, google calendar where you can share things that are going on
• livecast are live video like ustream
• microblogging is twitter, pownce

tips

• follow jeremiah owyang

stephen anderson is the vice president of design at viewzi. stephen promises to put his slides from this session on slideshare.

view photos of the ministry 2.0 conference