ReBranding the Faith.. for a President

Mitt Romney as Mormon trying to convince Voters

I was born in the last days of a Nixon administration, remember nothing of a the Ford presidency, have some recollection of Carter administration and was totally into a Regan presidency (though I had no clue why except that my parents liked him). Wasn’t old enough to vote for George H. Bush, but since then […]

3 Ways for Churches to Improve their Brand

change

The other week I heard a speaker say that the church needs to be a “go-to people” place versus a “come-to us” place. It has me thinking of  1) our overall ethos as an American church & 2) what can we do about it? Our overall ethos as a church in America is probably different […]

branding your YOUth ministry

BrandYOUthMinistryYWM

I wrote up this posting for YouthWorker Movement & encapsulates some of my ‘short session’ from Perkins School of Youth Ministry last month. Last month I did a session at Perkins School of Youth Ministry on “branding” ones youth ministry (the image above is my whiteboard, minus that “revitalize church” not sure what that’s from). […]

Branding like the church makes Sense

This posting originally written for Sticky Sheep I’ve been reading one of my latest impulse book buys. “Brand Sense: Sensory Secrets Behind the Stuff We Buy” by Martin Lindstrom. It’s basically a book talking about the importance of integrating the many senses into a branding of a company/product etc. This interested me because I know […]