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Communications

Surviving to Thriving in Youth Ministry #psym11

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I’ve been at Perkins School of Youth Ministry this week teaching a number of topics. One of my classes is on the web, one of my ‘short shops’ was on “Brand YOUth Ministry.” The big one for me was teaching a class on moving from surviving in youth ministry to thriving in youth ministry.

At the core, there is a lot of self reflection, discernment and then team building to set the culture and vision before all the planning and implementations. Then it is a matter of “rinse & repeat” of the planning and communications.

Here’s the outline of our class that we worked through. If you haven’t used a Prezi for a presentation, do yourself a favor and play around with it. They are fun to create and are a nice break from a keynote or powerpoint.

 

Surviving to Thriving on Prezi

You can also see what others experienced at PSYM by checking out the twitter search.

How Good is Your Church Facebook Presence?

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I get to call some really creative people all over the world my friend. I’m so blessed that way, but not so far away is a super group of creative types that I hang out with as our Hendersonville Geekbreakfast. Once a month we all meet up for breakfast, talk some shop, make fun of somebody and plan collaborative projects. The in between times we’ve become a real solid group of friends. One of my ‘geek’ friends is Jason Elkins. Jason has started doing some really cool things with his media company, Transparent {social} Media, on facebook. They are helping all kinds of businesses, and churches, leverage facebook for to reach their clients in an open and relational marketing.

I asked Jason a couple of questions

1. Where do you see most churches going wrong on facebook?
I see most churches going wrong with Facebook in the way they view communication. It’s not a one way street:

1) They are utilizing Facebook like a traditional media outlet. They think of it like a flier or pamphlet with information that they are getting in front of their congregation. In fact, it’s a platform for communication/interaction and engagement. For example, instead of posting your favorite bible verse, perhaps you should ask your Facebook audience what their favorite verse would be.

Instead of saying “we had a great time at the youth event”, you are better off asking “what did you think of our youth event?” or “How could we make it better next time” or “Tell us what you loved about the youth event”.

“Praying for our congregation” is good. “Click ‘Like’ if you need a prayer today or send us your prayer requests” is better.

“Listening to Skillet” is good… “What is playing on your iPod right now” is better.

Announcing service times/cancellations/upcoming events is a great use, but engage with your audience.

2)Two things you can do with Facebook now that are new/unique:

1) Incorporating a podcast of your sermons online is a revolutionary feature in Facebook. Using a custom tab combined with Soundcloud (a hosting application) you can serve up your sermons on Facebook and people can share them with their audience. Because of the way we are developing these pages, an administrator can upload the latest sermons to Soundcloud and they will appear on a custom tab.

2) Other things a church could do on a custom tab would be to incorporate an introductory or testimonial video, show pages of a sermon or a book, take donations for a mission/tithe and incorporate a form to build an e-mail list. The Lifebook page is a good example of utilizing all of these features. 

thanks Jason for taking the time!

Here is part of an example of Transparent {social} Media’s latest work on a church here in middle Tennessee.

They set up the standard fan page, but tweaked out the welcome to have a matching graphic layout to the ‘profile pic.’ It doesn’t show up, but my cursor is floating over the sermons active link page. I think that is pretty cool.. but it gets better..

At the bottom it has email / contact info capture capabilities. You don’t have to wait for the person to show up in the pew to fill out this form. They can do that over facebook. Not to mention, your parishioners can donate through this facebook portal. Pretty darn cool. They have the rest of the page tweaked out with those things that are pertinent to a church body.

So how are you using facebook for your church? You might want to contact my friend Jason and see what all is out there.

So the Bible is just a mass of Tweets & Facebook Status Updates

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This posting originally written for Sticky Sheep

I’ve been reading this article by a Jewish Rabbi about social media, its impact on youth culture, and what the bible has to teach us about participation in social media.

(I read)”..much of the narrative element of the Tanakh as a series of facebook or twitter posts. Frequently, the biblical narratives come not in long flowing prose but in short burst – often, dare I say of less than 140 characters a passuk. One of the great joys of the brevity of the biblical narrative is that it leaves much room for commentary. We are left to guess at the motivations at the contexts. And we do.”

A couple of things I’ve gleaned from this Rabbi’s thoughts.

  1. Never thought of the bible as a mass of Tweets and Facebook Status Updates strung together, but when you do string that stuff together you can get a glimpse into the life of that person.
  2. There is an embarrassing side to sharing everything. Rabbi Ruth Abusch-Magder doesn’t get into the fear factor thing of, employers are going to look at your drinking pictures and assume you are bad, type of thing. But instead takes a bit of a higher ground in suggesting, David’s story was a bit of an over share.. Same with Abraham. Surprised didn’t mention Amnon.. <Awkward!>
  3. The short ‘missives’ leave a lot of room for interpretation. Sometimes we do that intentionally. But when we want to truly be understood. Or when others, more importantly, want to be understood we need to know we operate in this short text world. Instead of interpreting what the story is from folks, take that extra moment to listen more deeply and understand more clearly. That is remarkable
  4. Apparently this guy wasted his time.. God already did it.

“History is written by the winners” or so that quote is said. In today’s world, we might as well change that as “History is written by the players” (or those who play social media).

Makes one think of how people perceive us through our social media interactions (or the lack of interactions). We are able to write our story, but it ultimately is rewritten by those others we might call critics, customers, congregations, friends, family, & more.

Now I’m wondering what the bible has to say about texting?…

Waking Up Our Young People

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Ken Robinson first caught my radar some years back when TED started putting their talks online. Mitch Joel suggested Ken’s talk. I’ve used his talk in many teaching environments for youth, adults & other educations.

This RSA video is a great fusion of the visual with the oratory. It is also a different talk than what Ken gave at his TED talk, which was great to digest. The video is just over 10 mins long, but totally worth it!

Definite tip of the hat for this video to Mark Riddle.

How are we engaging the soulful creative character that is within the young people? It appears we are not doing it very well.

You, Your Brand, Your Product

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Today at All American Pest Control Erin hosted an Accelerent seminar led by John Boyans on building sales, referrals, relationships, and overall Accelerent partnership. I’ve started making a few of these but today was a bit different since it was our home turf & it was in our brand new addition’s training room. My primary responsibility was tech emergencies.

John had a few quotables & thoughts that stuck out to me, but the one that stuck the most was.

“People will buy You first, your Brand second, and your Product third.”

I am very inclined to tell folks that they are their brand, and their brand is their communication.. Which pushes on his thoughts a bit.. Then I pieced together the difference. It is the sale, the commitment that make because of the relationship with you. That relationship is real, ie. they actually know you, or perceived, ie. your brand is strong enough that they feel they know you.

What does this mean?…

It means that your mom knows you and loves you and will buy your product no matter what. Even if you tell your mom that the book you were writing has no real value to her what so ever [personal experience confession]. It is why whenever you start something new, you plug the ‘low hanging fruit’ of people who “know you” not necessarily your brand.

It can build on itself as well.

I have no physical product to sell… at least right now.. But I am trying to bring about change. For me this means that my personable relationships are king right now in bringing change. My brand is directly affected and plays a role in these relationships (many times as the introduction to a personal relationship) and how I keep these relationships builds my brand. It is a wonderful cycle

So understand this, whether you are a CEO, Pastor, Writer, Intern..

  1. You, as a person, have a brand that people can relate to
  2. You may belong to a corporate brand that people cannot relate to, only its people. You
  3. When these stars line up you are building some kickass leverage in making change