Instagram has become one of my favorite social platforms. The ‘cruise’ through people’s lives via images is fun. Although it feels a bit of Deja Vu when I go over to Facebook and see the same photos. I deal. There’s no doubt that there is power in images and people will identify with folks and businesses based on some of the images they see. So how does one do Instagram right? My personal slant is to keep things personal (it is ‘social’ media). Personal sides of the business. Give something for people to smile over, feel good about their day or selves. No one wants to get on Instagram and be bummed out.