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P90X your Church Email!

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I happen to be subscribed to a number of church email newsletters. Some because I helped set them up and have not removed myself from the list, some because in a weak moment I wanted to know how they communicated. Many times I am feeling pretty bored with the emails. They are always doing the same things and in the same way. I know what is in there before I even open up the email.

P90X is a popular workout program that you would have to be under a rock not to have heard of it. If you own a tv you must not have it turned on ever to not have seen one of their commercials. One of their cool marketing tricks or actual solid training technique (you decide there) is their design of training called “muscle confusion.” The idea is simple, do different stuff so that your muscles never get used to the work out and will burn more calories because they are never conditioned to do a certain set of exercises.

Well, the brain is a muscle, although different than your buttocks it is a muscle and gets trained. So I had this idea. What if churches did their email communications with the p90x model of muscle confusion in mind. If you send an email each week have a different type of presenting a message, different layout, and different writers. Once you set up a few layouts and themes you can repeat using them in some random pattern. So far, it has been a concept that apparently is foreign to the people I have suggested it to because it does not compute or seems like too much work.

Funny enough, the MarketingProfs folks just put out an article with a similar thought process in mind “Variety is the Spice of Life.”

Lack of variety in email marketing is a common dilemma for marketers. Businesses newer to email marketing or with fewer resources tend to gravitate first and only to promotional messaging, but there is plenty more you can and should communicate to your list.

They go on to list 1. email newsletter 2. personal & holiday greetings 3. follow ups 4. educational entertainment as emails to spice things up instead of a constant barrage of promotional emails.

So what could mixing it up p90x style look like for a church email program?

  1. Email Newsletter: You want to push all your information at people in the hopes that they are now informed so go ahead, get that over with.
  2. Ministry Story: Find some good ministry stories to share. A paragraph or two, not more than 500 words though. If you can’t find 500 words to share some cool story about the ministry happening in your church then you have worse problems than an email communication issue. You can switch it up from choir, to youth ministry, to missions, then to worship. Again if your ministry leaders cannot come up with 500 words to share a story about their ministry then they have more problems to be dealt with than email. This practice though is helping the people of your church have stories to tell about the church family they are a part of. So when someone asks them, “what does your church do?” they will actually have some stories to answer with.
  3. Images Only Reflection: Put out an email that is just photos of the congregation. Sure you can link those images to something else. Please no cheesy clipart or stock photography. Really nice cameras are owned by at least a few people in your church. Charge them with photographing the work of their church as part of their mission. People love to see good photos. People love to see good photos of themselves and the intrigue that they might be featured in an email. Open rates will be huge!!
  4. Challenging Devotion or Message: Have a message, again less than 500 words that gives a glimpse of the Kingdom of God and gives some actionable response/challenge to people. A get out and do kind of thing.
  5. Other email types to throw out there. Community Prayer email: Not your prayer chain, but a prayer you want everyone to pray for the month. Poetry devotion: plug in a single email a poem written by a congregation member. What is Out There: so often church emails just share the church things, share blog posts, news articles, that give glimpse to what others are doing

There you go. Gavin’s p90x Email marketing method. Give it a go and see what happens. Tell me I’m full of crap. Tell me it has revolutionized the culture of your church. Let me know it is a whole lot more fun than just blasting out the newsletter or bulletin in another form. If it doesn’t work in 90 days I’ll give you a full refund of the money you spent on this advice.

Oh, and if you want to use an enhanced email program, I suggest you do, then go with MailChimp for your free option. There are other pay options such as Aweber or Emma I’d suggest, Emma if you want someone to hold your hand & help design.

What Google Images Teaches Me about My Faith

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Maybe it is me, but I find myself troubled by the things that Google Image shows me about the faith that I claim. This is significant in my opinion because google will push those things that are referenced or used the most to the top because they have been deemed as having the most worth & credibility for that particular search. I would put the bible in this thought captured in image, but it is boringly predictable. So..

WORSHIP

I probably have the most issue with worship.. Seriously, these black silouette hands raised is the predominate image for worship?.. really?..

DOCTRINE

Doctrine doesn’t get a good rap with the image folks. It also gets mixed up with politics and other cultural items.. Is that telling us something?

GOD

I’m glad to know that God is pretty much the same yesterday, today and forever. Except for that muscle character HE is some nice shining lights with a white beard.

THEOLOGY

I must say, I liked the motivation theology poster a whole lot. contemplated making that my laptop wallpaper. It is intriguing the images constructed to try to explain theology. Throwing out the 10 commandments makes for a limited theology in ways, might not be a bad thing though.

PREACHER

This one kinda freaked me out…

PASTOR

I like the safe pastor look better.. Except for maybe that guy in the top right.. Or the movie Troy, not a very good movie.

BAPTISM

I suppose another arms up in the air type image is suitable. I did find that infant baptism rising to the top in so majority of images to be interesting. But maybe those are just baby dedications..

SERMON

I suppose with two or three Sermon on the Mount images we can call this legit. At least there isn’t a benny hinn pic.

PRAYER

Boy am I glad my mommy taught me to fold my hands together and hid in dark lit rooms because apparently that is the way to go about praying to God.

JUSTICE

The gothic nature of all these images has me shaking my head.. Maybe justice is just for goth people.

CHURCH

I like how there are no people in the churches. That’s nice.. Wait a second….

COMMUNION

I could have chosen Eucharist, but those results were too catholic. Reminds me of the Indiana Jones and the Last Crusade. “You must choose wisely.” Looking at these, we seem to want to choose poorly.

Last but not least

JESUS

I like my white soft skinned Jesus. Especially the contemplative sensitive type. But when I go out on Friday night I want Buddy Christ!

NOTE: If you are curious, I didn’t do any scrolling for these. This is the first set of results in each case.

So what does this tell you about your faith?

 

ReDiscover Wonder

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I am constantly amazed by the human imaginative capacity. It really is remarkable. I’m floored almost equally how we squash that imagination capacity for those things are ‘real’ ‘achievable’ ‘sustainable’ ‘practical’ and so on. Why?

What I find captivating in this is not just the art creations, those are unbelievably remarkable. But that it took some crisis to have to challenge the norm to go deeper into the self and reflect upon the world to imagine a whole new way. Once that way was visualize it was then another endeavor to make something that had never before been seen or done become a something.

Do we give ourselves a chance to imagine what is before us and what can be? If we don’t, and do not care either, do the rest of society a favor and just get out of the way of those who do. Those are the people who will creatively re-imagine the many practical and sustainable systems that are no longer practical or sustainable. We need to rediscover wonder again..

branding your YOUth ministry

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I wrote up this posting for YouthWorker Movement & encapsulates some of my ‘short session’ from Perkins School of Youth Ministry last month.

Last month I did a session at Perkins School of Youth Ministry on “branding” ones youth ministry (the image above is my whiteboard, minus that “revitalize church” not sure what that’s from).

Brand, is a very ambiguous term. In many ways its best to understand what some brands are. Mac/Apple, has the bitten apple logo. McDonald’s has the big yellow ‘M.’ Nike has it swoosh. Beyond just a logo though, Coca-Cola has a very distinct and branded glass bottle, so much so that it was designed to be recognized even when broken (true story). ‘Your’ brand is more than just a logo. So how does one identify and move forward developing a brand in the church environment?

Well, this is how I see it happening.

Acts 2: “..because each one heard their own language being spoken..”

I have this idea of Pentecost being about the enabling of effective communicating to the masses through the power of the Holy Spirit. Read the story, that scene was a mess before the Holy Spirit came to inspire & enable the leaders. Today it is a present reality that we speak and understand in brands, that combination of who we are along with our sensory identifiers. My opinion is that we need the Holy Spirit in finding out who we are and what we are about to us and others to be able to accurately and adequately communicate to others about our ministries.

Matthew 16: “When Jesus came to the region of Caesarea Philippi, he asked his disciples, “Who do people say the Son of Man is?” They replied, “Some say John the Baptist; others say Elijah; and still others, Jeremiah or one of the prophets.” “But what about you?” he asked. “Who do you say I am?” Simon Peter answered, “You are the Messiah, the Son of the living God.”

Jesus replied, “Blessed are you, Simon son of Jonah, for this was not revealed to you by flesh and blood, but by my Father in heaven. And I tell you that you are Peter, and on this rock I will build my church, and the gates of Hades will not overcome it. I will give you the keys of the kingdom of heaven; whatever you bind on earth will be bound in heaven, and whatever you loose on earth will be loosed in heaven.” Then he ordered his disciples not to tell anyone that he was the Messiah.

I love this scripture, in part because I feel this is all about identity and many of us, our teens especially, struggle with identity. Christ outlines those cores questions we need to answer for ourselves & our ministries. Ourselves? Yes, as I’ve highlighted in Christ’s responses, he renames Simon to Peter, which translated is “rock” and so “on this ‘rock’ I will build my church” telling me that we are integral to the identity and ‘brand’ of our ministries. Are our ministries all about us, heck no! but they are very much a part of us and many times take over traits and gifts unique to us. That isn’t a bad thing. God gifts us & enables us for ministry. We bring that to whatever ministry we enter and lead.

So, how do we go about answering the questions?

I have a process of discernment that I feel has value to help us open to the Holy Spirit and find the answers. Only after this can we move forward in doing the ‘things’ of branding our ministries.

Discernment

Prayer – Emptying Prayer, get rid of all the junk in you head about what could be, what the Baptists are doing, or what the big mega church in your area is doing. Certainly get rid of those advertising ideas from some national chain that you think are cool. (Do this first as individual, then as a group)

Prayer – Return to prayer after you are rid of all that junk and ask God to give you clarity as to “who you are?” and “what do others say you are?”  (Do this first as individual, then as a group)

Reading – Because God doesn’t give answers immediately (that’s my experience, maybe it isn’t yours). Spend time in reading, read scripture (Searching the Scriptures), art books, local newspapers and magazines, read poetry and creative writing, etc.  Stay away from church growth books are my suggestion, they don’t translate often and confuse, plus you need to go back to that emptying prayer exercise.

Conversations – Begin conversations with a myriad of people. Those involved in your ministry and those outside your ministry. Ask those people the two questions, be okay with whatever responses you get.

Visualize – At some point around here you will see some themes emerging. Start to jot them down and then organize the themes of your ministries identity. What do you want to change? What do you want to emphasize? What do you want to be about? Vizual how you might want to get there.

This becomes then a planning process where you want to go back to many of those people you had conversations with. As you present you leadings from the Spirit you will find that others will understand as well and jump in to help making this new branding a reality.

At this point you might have some specific planning options to help along the way.

  • What is your name? I can’t example that one for you
  • What is our visual identifier, ie. logo? How to create it?
  • What is our language?
  • What do we do? Mission, Discipleship, Worship?.. I’m a fan of identifying three key words, forget mission statements, they are useless and communicate nothing to teenagers. imho
  • What do we do best? Discipleship?..
  • How are we going to do this? Detailed plan for reshaping or building your culture
  • What do we want others to know us by? How to share that; email, outreach projects, community events, etc?
  • How to keep doing that? I call it the, rinse and repeat

In our workshop session on of the participants brought up how Gatorade was re-branding itself. Which brought up for me an important example of jumping this process and mis-branding your ministry. Note: I have this information on good knowledge because my brother-in-law is a national sales member to the Gatorade team. A few years back Gatorade heard that Tiger Woods was entertaining a new brand of Powerade line with his name on it. Someone in Gatorade felt, and enough others agreed, that they couldn’t allow this to happen so they rushed to jump over Powerade and sign Tiger to a huge endorsement and created a whole line of favorite Tiger flavors of Gatorade. Well, the whole line was a super flop (financially speaking) and when Tiger got into trouble it was a fortunate circumstance to break from that failed venture. Gatorade got away from “who they are” and more into who they wanted to beat. It failed for them & will fail for any of us who go that route in ministry as well.

Do you have any questions about branding a ministry?

Surviving to Thriving in Youth Ministry #psym11

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I’ve been at Perkins School of Youth Ministry this week teaching a number of topics. One of my classes is on the web, one of my ‘short shops’ was on “Brand YOUth Ministry.” The big one for me was teaching a class on moving from surviving in youth ministry to thriving in youth ministry.

At the core, there is a lot of self reflection, discernment and then team building to set the culture and vision before all the planning and implementations. Then it is a matter of “rinse & repeat” of the planning and communications.

Here’s the outline of our class that we worked through. If you haven’t used a Prezi for a presentation, do yourself a favor and play around with it. They are fun to create and are a nice break from a keynote or powerpoint.

 

Surviving to Thriving on Prezi

You can also see what others experienced at PSYM by checking out the twitter search.