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Technology and the Church : How do we connect to Jesus? #gen2gen

November 3, 2011 By Gavin Richardson

Technology and the Church : How we can Connect to Jesus

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Here are the slides to a presentation that I did today at this “Generation 2 Generation” conversation with the General Board of Discipleship and the Texas based conferences of the United Methodist Church. Below is an unedited article I wrote as part of the collection of talks. I went a little off script for the talk as you can probably tell.

Technology and the Church: How do we connect with Jesus?
by Gavin Richardson
gavin(at)youthworkercircuit.com

Talking technology and the church these days can be a tricky as politics in the church. Similar words mean very different things to a host of different people. I am going to focus this article on “tools” of technology. There will be some naming of specific technology tools, but it should be minimal as even by the time of the printing of this article something is probably out of date and far from the cultures everyday consciousness.

Tools

Being considered by many as an “early adopter” and keeping company with some innovative tech types on a regular basis I get a lot of tool chatter. At the writing of this article I am receiving some 50 Google+ invites to ‘circles’ each day this week. When you read this that news will either be a big deal or no deal at all, thus is the life of a social media technology tool these days.

Our church leadership many times will many times get pre-occupied with the tools of technology or refuse them altogether. Why not have a pre-occupation, they are tangible in many ways, something of substance to talk about. The tools are the things that the cultural media likes to churn up. Hey, you can talk to us at….. (or actually talk to an intern) because we really want to know what you are thinking. We feel we have to own the latest tool in order to be relevant to a “they” that we have no clue who “they” really are. I hear pastors express in a manner of seeking forgiveness “I’m not on the Twitter yet.” As if I am some papal associate who needs to grant forgiveness for this awful sin. The tools are the micro things that need to be implemented in order to be relevant. However, we often never actually reflect on what the tool actually does for and to community.

Truth in the tools is this. We have people who love to embrace the new tool because that is important to them and those who wish to hold onto traditional tools of the past because that to is important to them. I say neither is bad, just different and if we come to understand some of those differences then we’ll be able to navigate the implementation of any new tool that comes along the way.

I am a terrible gardener. Horrible. Really really bad. Nothing lives in my gardens of any real beauty for any significant length of time except for some weed that might flower. My arsenal of gardening weapons is many and they cover a wide array of technological eras. I have a fancy spade that has indentations for measuring how deep a hole is (I really like that) as well there is the plain old boring nothing spade. In my arsenal of gardening tech is a plain old lumber saw. I never saw fit to buy a tree saw, that is until I needed to trim a tree. Too late at that point, right? One thing our house seems to have plenty of, bush trimmers. We have some extended handle manual trimmers, old classical manual wood handle trimmers and the fancy electrical trimmer. Call me crazy, but I use all three to try and tame the bushes of our home. The long handled manual trimmer can get into those far reaching spaces and up on top of a bush that I let get too tall (remember, I am horrible gardener). The electrical trimmer can speed its way through two or three bushes in the time it might take me to do one manually. Inevitably I notice that too much was cut off a bush and it looks more funny than normal, so I have keep trimming till it gets it just alright. Generally that takes a bit more time. Those old classical wooden handle ones are cool for me. I feel as if I am actually doing some work with them. The blisters from chopping away after awhile because I forgot where the gardening gloves were feel really good. The reverberations that move back up my body when I hit a branch that doesn’t want to be cut with my first powerful scissor strike. The wooden handle trimmer forces me to be a bit more choosy with my work and it takes more effort and time, but in the end I am generally pretty pleased. I am actually pleased with any of my work because they all helped me to try and create a little beauty in my otherwise messed up garden.

I get the poor results when I try to take my electrical trimmer and rub it onto the bush without plugging it into it’s power source. That takes forever, but it does cut eventually. Likewise, the other trimmers don’t do much unless I manually open them up and shut them. My neighbors would look at me funny for brushing over the bushes with a trimmer as if it were an electrical one.

Maybe you see where my silly analogy here.

When we think of the tools that come along with how we want to engage and move into this technological era we need to not just equip ourselves with one trimmer, but with a few different trimmers. When it comes to doing a full regiment of tending to the garden, we also need to have more than just trimmers. We cannot rely exclusively on one tool alone. So expand your technology toolbox. In the same mindset, we have to use these tools with their proper design. Marshall McLuhan has been quoted as saying that we ‘often move the content of the old technology as the content of the new’ and that is disingenuous to the new technologies. Translation, using our primary communication tool, the bulletin, and re-posting all that content and only that content onto a Twitter is a poor use of the tool and not plugged into the true power of that tool.

The greatest technological invention for the church, and for our most of our global culture, is the printing press. We have with the advent of the Gutenburg printing press started a protestant revolution, printed bibles for the masses, put together books, spread the news of the church in newspapers, created leaflets, printed out those wonderful Wesley sermon books and even the hymnals. Our church culture is totally shaped by the printed word, more so than many of us might be able to imagine because it is so evasive. It is no wonder that we have a hard time leaving behind our ways of gardening for some 500 years. But, the expansive development and adoption of new technology tools is changing that landscape and as a church we need to figure out how to garden in new ways. I heard a quote the other day saying that ‘people are not afraid of change, they are afraid of loss’ and that is so very true. I adopted a friends quotable of “To achieve something good you have to trade in a good.” Again two true nuggets that can be carried into these conversations. We want to shift our churches into a place of faithfulness and implement some good things. However, we acknowledge that we are trading something very good in order to make this change. Our people are not so much afraid of change, but of the loss of the good they affirm. You don’t get much flack when you start a contemporary service with all the projection and rock band as long as you don’t do it the same time as the good traditional service and infringe on the good looking sanctuary.

The video image is our game changer for today. It will never take the place of print or push it so far from existence that we forget about the days of print, but it is changing and making its own cultural impact on us and thus the church (I am the church and you are the church, we are the church together, right?). Our learning is not just a linear fashion of left to right and streamed thoughts. They function more in images and parsing stories together. This is not some younger generational thing, ask your congregation members what type of tv they watch and how much of it they watch. You might be getting some surprising results. Older generations are watching more and more television from the tv medium. It might be a “news” show, which according to Neil Postman is all about entertainment even if it is called news, that is on for hours all day. Maybe it is silly reality television dramas. Teenagers and Young Adults are tuned into streaming television and short videos on YouTube. Recently Netflix was cited in research as occupying 25% of the internet bandwidth every single day, increasing in the evening hours. The Khan Academy started using short YouTube videos to teach students, many of whom have issues with traditional learning environments, high end mathematical equations that are able to be processed and repeated in the classroom environments. TEDtalks have taken a regular conference setting and made it a global movement of sharing ideas, art, design, and creative solutions to world issues. We have re-shaped our learning and digestion of information in forms of video available to us today.

The computer, in many ways is just a tool used to create the print or video mediums. That is starting to change as it becomes more and more a tool for relationships. The cell phones, make the information of websites, the social media platforms and burst information mobile so that anyone can be within connection and thus a relationship. Some tools will rise up and be noted for years to come as the culture shaper of a new era. But I am not so brilliant to name that right now. I can dream up some ideas as you can as well. With today and tomorrow we will need to figure out how we make these things as part of our gardening tools. For now, you and I both need some old school and innovative gardening tools. Might not need every innovative tool as it will just prove to be a gimmic. We might need to find again some old tools as there is still good value to what they bring to the garden.

So, what are the tools for tending to your garden?

P90X your Church Email!

August 15, 2011 By Gavin Richardson

I happen to be subscribed to a number of church email newsletters. Some because I helped set them up and have not removed myself from the list, some because in a weak moment I wanted to know how they communicated. Many times I am feeling pretty bored with the emails. They are always doing the same things and in the same way. I know what is in there before I even open up the email.

P90X is a popular workout program that you would have to be under a rock not to have heard of it. If you own a tv you must not have it turned on ever to not have seen one of their commercials. One of their cool marketing tricks or actual solid training technique (you decide there) is their design of training called “muscle confusion.” The idea is simple, do different stuff so that your muscles never get used to the work out and will burn more calories because they are never conditioned to do a certain set of exercises.

Well, the brain is a muscle, although different than your buttocks it is a muscle and gets trained. So I had this idea. What if churches did their email communications with the p90x model of muscle confusion in mind. If you send an email each week have a different type of presenting a message, different layout, and different writers. Once you set up a few layouts and themes you can repeat using them in some random pattern. So far, it has been a concept that apparently is foreign to the people I have suggested it to because it does not compute or seems like too much work.

Funny enough, the MarketingProfs folks just put out an article with a similar thought process in mind “Variety is the Spice of Life.”

Lack of variety in email marketing is a common dilemma for marketers. Businesses newer to email marketing or with fewer resources tend to gravitate first and only to promotional messaging, but there is plenty more you can and should communicate to your list.

They go on to list 1. email newsletter 2. personal & holiday greetings 3. follow ups 4. educational entertainment as emails to spice things up instead of a constant barrage of promotional emails.

So what could mixing it up p90x style look like for a church email program?

  1. Email Newsletter: You want to push all your information at people in the hopes that they are now informed so go ahead, get that over with.
  2. Ministry Story: Find some good ministry stories to share. A paragraph or two, not more than 500 words though. If you can’t find 500 words to share some cool story about the ministry happening in your church then you have worse problems than an email communication issue. You can switch it up from choir, to youth ministry, to missions, then to worship. Again if your ministry leaders cannot come up with 500 words to share a story about their ministry then they have more problems to be dealt with than email. This practice though is helping the people of your church have stories to tell about the church family they are a part of. So when someone asks them, “what does your church do?” they will actually have some stories to answer with.
  3. Images Only Reflection: Put out an email that is just photos of the congregation. Sure you can link those images to something else. Please no cheesy clipart or stock photography. Really nice cameras are owned by at least a few people in your church. Charge them with photographing the work of their church as part of their mission. People love to see good photos. People love to see good photos of themselves and the intrigue that they might be featured in an email. Open rates will be huge!!
  4. Challenging Devotion or Message: Have a message, again less than 500 words that gives a glimpse of the Kingdom of God and gives some actionable response/challenge to people. A get out and do kind of thing.
  5. Other email types to throw out there. Community Prayer email: Not your prayer chain, but a prayer you want everyone to pray for the month. Poetry devotion: plug in a single email a poem written by a congregation member. What is Out There: so often church emails just share the church things, share blog posts, news articles, that give glimpse to what others are doing

There you go. Gavin’s p90x Email marketing method. Give it a go and see what happens. Tell me I’m full of crap. Tell me it has revolutionized the culture of your church. Let me know it is a whole lot more fun than just blasting out the newsletter or bulletin in another form. If it doesn’t work in 90 days I’ll give you a full refund of the money you spent on this advice.

Oh, and if you want to use an enhanced email program, I suggest you do, then go with MailChimp for your free option. There are other pay options such as Aweber or Emma I’d suggest, Emma if you want someone to hold your hand & help design.

the Fabulous Female Theologians of Twitter (some of)

August 11, 2011 By Gavin Richardson

No, this isn’t some calendar shoot idea, though admittedly that would be quite amusing. Yesterday Bill Reichart posted a Top 10 Theologians on Twitter and I shot back that there were no women theologians and that they all seemed to be the same stock white males that get thrown out everywhere. So Bill asked for me to add to the list. I am happy to because not that I am in any disagreement with the list (though some of the 10 are not close to my top theologians, but that’s just a flavor thing) my critique wasn’t done in a mean spirit. It is the trouble with making a list, someone gets left out.

So in the spirit of sharing, here are some Female Theologians of Twitter (not in any particular order)

Rachel Held Evans gets my first & easiest nod, mostly because we have actually hung out before. Watching her growing audience and the prophetic voice she is speaking from has been great to watch over the years. Seriously, if someone is going to take the bible seriously enough to sleep in a tent in the front yard when she is on her menstruation period has to get some props, or a honk as you drive by.

Maggi Dawn who has been a voice through the alt worship scene of the UK for over a decade plus is now moving to Yale University as their Dean of Chapel and Associate Professor of Theology which she did similar to at Cambridge for the decade prior. Also a published author as any good minister in the academic circles would be. She has also been a prolific blogger and speaker to add onto her list of good works.

Bishop Vashti McKenzie who is the first female ever elected to the highest office of the African Methodist Episcopal Church (A.M.E.) in its 200 year history and has served there since 2000. She’s pretty cool when it comes to social media podcasting, blogging, and putting up a 12k follower list on twitter (which is the largest for this listing, i think).

Diane Butler Bass first came onto my radar with her book the Practicing Congregation by Alban Press (a great read) and has been a favorite of mine since then. Probably her most prominent book has been Christianity for the rest of Us, which has actually sat in my to be read pile for some time. Promise Diane, I will get to it. &:~)

Tami Heim & Toni Birdsong I am grouping together because they are the duo behind Sticky Jesus. Met them at a TN Christian Chamber event a few months back and they are just delightful. I don’t believe they have the academic theology pedigree, but old friend Stan Grenz put its that everyone is a theologian and under that and considering their prolific capacity and passion to sharing Christ they get on my list & should be on yours.

 

Given, this list was actually a bit difficult to produce in that many prominent female theologians don’t do twitter, or started an account but are rather quiet on them. My criteria for this was rather simple in that they needed to be ‘active’ (totally subjective to according to me) and have around or over 1k followers. That cut into some of my list of people I like to read like a @lnwiner. Thought about adding in some folks like a @sandramccracken but she’s touring now and most of her tweets are about shows at the time of this posting, not quite a time of high theology for her now. Thought about some of the famous pastor wives, but ultimately discounted them because those seem to be ‘team’ influencers. One thing I thought was interesting was that there wasn’t any tribute twitter accounts to people like  Julian of Norwich. Sadly, Teresa of Avila went quiet a few years ago.. Mother Teresa is somewhat alive in bots and tribute accounts.

Most though, I have this idea that Twitter isn’t the medium for the lady. Maybe it was the culturing of its early adopters but Twitter in many ways has a feel of self promotion mixed in with its sharing and conversation & I don’t think it is part of the female drive to get into puffing out the chest to show a “this is what I have to say” everyone.

All guy lists are not anything out of the norm. Andy Rowell put together an add on list a few years back and all his peeps were dudes, and he’s someone who is very open to the various people who take on leadership of the church. So maybe we need more ladies doing their theology thing on twitter, maybe not, someone has to be acting out their theology out in the real world and we are probably better off having the ladies do that while us fellas talk amongst ourselves about who is best.

So feel free to comment away and add more of the lovely ladies of twitter for this listing.. it really is just a start of a hopeful full recognition

What Google Images Teaches Me about My Faith

June 27, 2011 By Gavin Richardson

Maybe it is me, but I find myself troubled by the things that Google Image shows me about the faith that I claim. This is significant in my opinion because google will push those things that are referenced or used the most to the top because they have been deemed as having the most worth & credibility for that particular search. I would put the bible in this thought captured in image, but it is boringly predictable. So..

WORSHIP

I probably have the most issue with worship.. Seriously, these black silouette hands raised is the predominate image for worship?.. really?..

DOCTRINE

Doctrine doesn’t get a good rap with the image folks. It also gets mixed up with politics and other cultural items.. Is that telling us something?

GOD

I’m glad to know that God is pretty much the same yesterday, today and forever. Except for that muscle character HE is some nice shining lights with a white beard.

THEOLOGY

I must say, I liked the motivation theology poster a whole lot. contemplated making that my laptop wallpaper. It is intriguing the images constructed to try to explain theology. Throwing out the 10 commandments makes for a limited theology in ways, might not be a bad thing though.

PREACHER

This one kinda freaked me out…

PASTOR

I like the safe pastor look better.. Except for maybe that guy in the top right.. Or the movie Troy, not a very good movie.

BAPTISM

I suppose another arms up in the air type image is suitable. I did find that infant baptism rising to the top in so majority of images to be interesting. But maybe those are just baby dedications..

SERMON

I suppose with two or three Sermon on the Mount images we can call this legit. At least there isn’t a benny hinn pic.

PRAYER

Boy am I glad my mommy taught me to fold my hands together and hid in dark lit rooms because apparently that is the way to go about praying to God.

JUSTICE

The gothic nature of all these images has me shaking my head.. Maybe justice is just for goth people.

CHURCH

I like how there are no people in the churches. That’s nice.. Wait a second….

COMMUNION

I could have chosen Eucharist, but those results were too catholic. Reminds me of the Indiana Jones and the Last Crusade. “You must choose wisely.” Looking at these, we seem to want to choose poorly.

Last but not least

JESUS

I like my white soft skinned Jesus. Especially the contemplative sensitive type. But when I go out on Friday night I want Buddy Christ!

NOTE: If you are curious, I didn’t do any scrolling for these. This is the first set of results in each case.

So what does this tell you about your faith?

 

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