i was pondering my earlier post about how my church misses the mark in some of these marketing attempts things and getting their message (which i believe to be good) to the mass. i felt sorta bad because i made a critique without any real suggestion, something i am prone to do (and be done too). so what is a piece of advice or starting point in suggesting to my tribe church & its general agencies which are charged with supporting it?

i came back to thinking of seth godin & his purple cow. as he mentions the purple cow in this ted talk, stop trying to focus your energies on these broad based middle audiences. look for the early adopters to get your message to & inspire them to tell others. i liked the videos created, so i share it, and the viewership spreads from there.

not that i am the earliest adopter, but i do consider myself an early adopter. i am interested and listening to what my church has to say and putting out. i have google news feeds on my church (as i am sure others do as well) to tell me happenings in the world. i pay attention to technology & art and how it is being used in our church. i’ve used resources in my ministry work that has taken root in the mainstream of my church and conference. five years ago when jonathon and i started doing prayer station worship it was new, fresh, ‘remarkable’ for our context. today our youth & youth leaders are well versed it and have contributed to published books and articles.

one thing with the early adopters, it is a small demographic and those folks don’t take as much money to communicate with as a mass audience. as the open hearts open minds igniting ministry campaign put out with how many millions of dollars? yet our church has continued to decline. imagine instead of getting people who watch 24 hour news (the only time i saw the commercials was on cnn) you reached out to a core enthusiastic audience who cares about the church and what new can happen. as godin mention’s the steve jobs keynote, a general board can do an open meeting free to anyone who has a internet connection and microphone (and video camera too to see folks) via www.tokbox.com. content could be the newest ideas, what is happening in the local areas & around the world, who knows. it costs you nothing but your time to do it. millions can then be invested in to user generated ministries & missions that people can talk up with passion instead of a tired tv campaign.

those are some first thoughts. i hope this helps you be remarkable.