YPulse, which is a millennial marketing resource, recently hit up their young adult audience in a poll to find out their thoughts about weddings.
One trend that I have been witnessing is seeing younger folks get married at younger ages in the last seven to ten years. My GenX group some twenty years ago seemed to wait well into their career establishment before getting married. In my own family all my siblings got married at 27, with me at like 33. Such a late bloomer I am.
One trend this reflects that is interesting is seeing the ‘downsizing’ of weddings. My wife and I had a pretty big wedding. It was awesome, but having all the people who we valued in our life together in one place was a big value of ours. In those subsequent years I have only seen maybe one or two ‘big’ weddings by the young people we have had in our life. Many have opted for smaller, more intimate, affairs. The combination of a smaller wedding and the opting out of receptions makes me wonder if our economy (and the subsequent sticker shock & ‘value’ of spending that money on one day) affects what young people see as bad value.
What is it that young people value about the wedding ceremony? Maybe that is what has changed the most in regards to boomer/GenX weddings versus what today’s millennials are choosing.
What are you observing or experiencing in the world of weddings with the emerging millennial generation?
